Jacob Calder Burby

• Manage and direct corporate international communications team for product and customer communications, public relations, and all product and corporate initiatives.
• Lead, design, and develop communications strategies, branding, and messaging across multiple channels and outlets including print, digital, social, email, crisis, and emergency communications.
• Lead team of professional communicators in research, development, quality, regulatory, and creative customer-focused communications and branding communications initiatives.

• Manage and direct College of Social & Behavioral Science Dean’s Office communications, branding, and public relations for associated departments, faculty, staff, and alumni resources
• Lead, design, and develop college-wide communications strategy and messaging across multiple channels and outlets including print, digital, social, email, crisis, and emergency communications.
• Lead structured response and communications strategy in partnership with university-wide communications and crisis/COVID-19 communications, changes, events, and strategy.

Directed team of digital marketing communications professionals in branding marcomm, creative, content management, and digital strategy.
Directed customer initiatives, campaigns, branding, and product lifecycle initiatives for multi-billion dollar campaigns and product release schedules.
Directed communications and digital campaigns for major brand and corporate events, initiatives, sponsorships, and product communications company-wide in conjunction with international teams.

Directed international marketing, branding, legal content compliance, creative design, writing, media, and digital communications for 27 international markets across 55 countries.
Created global brand and corporate compliance guidelines, oversaw collateral to ensure proper branding messaging and design.
Established format and style for print and digital corporate publications. Led initiatives for brand refresh and successfully reduced print expense by 6-figures, while increasing the publication quality, design and reach.
Frequent travel to 27 global offices to lead brand trainings in marketing communications, design, project management, and visual communications

Marketing Communications design and event marketing management for SaaS timekeeping software firm.
Concepted and managed all event communications, branding, and marketing collateral for multiple distributor accounts.
Photography, video, event management, and social media management for all corporate communications content.

Managed branding and design for award-winning international publications and marketing collateral.
Worked cross-functionally with Compliance, Public Relations, Legal, Accounting, IT, & Design.
Established contract and sponsorship negotiations including the Salt Lake Real, Ragnar Events, Discovery Channel Productions, Utah Sports Commission, and the Larry H. Miller Tour of Utah.
Print production and on-press management with vendor partners.