Apr 2015 - Sep 2018 (3 years 5 months)
Created, directed and oversaw all marketing priorities, policies, objectives, and initiatives - marketing communications strategy, including campaign calendars, advertising, promotions, online strategy, creative direction, social media channels and public relations that support the brand goals to maximize the positive exposure in local, national and global markets that increase sales.
Jun 2011 - Jun 2013 (2 years)
Developed and implemented marketing strategies to drive sales, strengthen the position of the Thule Group brands and increase brand awareness across global marketplaces. I created, implemented and oversaw all communication that promoted the organization and products, including retail packaging, merchandising, collateral, public relations, web and corporate communications.
Design Supervisor, Marketing
Jan 2008 - Jun 2011 (3 years 5 months)
Worked with the brand manager for the Case Logic brand, as well as the global marketing director to develop and deliver strategic marketing initiatives.
Aug 2006 - Jan 2008 (1 year 5 months)
Worked with category managers and marketing manger to source, create and produce all Case Logic brand retail and non-retail packaging.
Jun 2000 - Aug 2006 (6 years 2 months)
Worked with product managers and marketing manger to concept, develop and produce all Kelty brand marketing materials including dealer workbooks, packaging and web.