I am convinced that future of design lays more in accomplishing better life than increasing the sales. Design is no longer connected just with shaping industrial products. In the course of time it inherently involves other disciplines – graphic design, webdesign, packaging design, corporate identity and branding, digital and physical product campaigns.
Creative field is my bread and butter since the year of 2003 and one by one, I had experienced all kinds of roles from a Junior ArtDirector up to direction of a creative team in advertising agency. This long term practice has rewarded me with the realization of what kind of work I enjoy doing the best and brings me the highest fulfillment.
The most of all, I focus on interconnecting the online and the real world. I always try to find something to add, something that gives the project an extra point. I like simplicity, refinement, functionality, interactivity and minimalist approach.