Rolando Hernández

Footwear Design Apprentice at Reebok

Boston, MA

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About

• Recent graduated as Industrial Designer with international experience in Product and Footwear.

• Interest: Design Research, Footwear Design, Design Strategy, Traveling & Going Abroad.

Online Portfolio:

www.coroflot.com/jamdeltav

www.behance.net/garcilazo
Education
- Bachelor Industrial Design
  
  Universidad Autónoma de Nuevo León
  
  2007 - 2012
  
  Bachelor Degree // Industrial Design
- Bachelor Industrial Design
  
  Universidad Politecnica de Valencia
  
  2010 - 2010
  
  FOREIGN EXCHANGE SEMESTER
- High School General
  
  Gladstone High School
  
  2006 - 2007
  
  FOREIGN EXCHANGE YEAR
- High School Degree
  
  Instituto Cultural Tampico
  
  1993 - 2005
Experience
- Footwear Design Apprentice
  
  Reebok
  
  Jul 2013 - Present (8 years 6 months)
- Product Design Strategist // Freelance Consultant
  
  Credi.mx
  
  Dec 2012 - Jun 2013 (6 months)
  
  • Established Product & Design strategy for the company’s new ATM.
  • Designed ATM Concepts to help position the brand with newness and competitive advantage in the banking market.
- Sponsored Project // Footwear
  
  CIDIN UANL "Center of Research for Industrial Design"
  
  Sep 2012 - Dec 2012 (3 months)
  
  • Developed Bachelor Thesis Project (” New Opportunities in Fitness Footwear”).
  • Created functional prototypes, 3d printed samples and stablished design language.
  • The project’s been patented and chose to be showcased at International Design Congress in Chile
- Homeware Designer // Freelance
  
  Home Visionaire
  
  May 2012 - Jul 2012 (2 months)
  
  • Established design strategy among inline managers in order to expand ceramic range of products into the French Market.
  • Designed 2 range of products, trend research, color design, material design and tech drawings.
- Design Internship // Footwear
  
  Adidas Originals
  
  Jun 2011 - Dec 2011 (6 months)
  
  • Collaborate with inline manager and developers for the Color and Material design of 160 footwear articles, 5 New Uppers and One Totally New Model.
  • Supported with preseason trend and consumer research, product concept and sketching, technical drawings of uppers and soles, factory communication for sample changes.
- Instructor // Design Software
  
  Arkitektonik
  
  Mar 2010 - Jul 2010 (4 months)
  
  • Led young students to master Rhinoceros 3d and Adobe Illustrator
- Product Design Associate
  
  Okurrenzzia Diseño Industrial
  
  Aug 2009 - Dec 2009 (4 months)
  
  • Packaging Design for several clients.
  • Tasks included concept development, sketching and rendering.
- Design Internship // Furniture
  
  Vitro Surtidora S.A de C.V.
  
  Jan 2009 - Apr 2009 (3 months)
  
  • Collaborate with inline managers for seasonal product design.
  • Understand the local market and proposed cost effective furniture and packaging concepts.
- Former Owner and Designer
  
  Pulp!
  
  Jan 2008 - Dec 2008 (11 months)
  
  • Entrepreneur business in screen printing, graphic design and illustration.
- Design Internship // Graphic
  
  Printex
  
  Apr 2007 - May 2007 (1 month)
  
  • T-Shirt and Illustration Designer.
Awards

2013 Design Lecture / Lecturer at “Prodiseño Antimateria” Congress/ Tampico, MX.

2013 Design Exposition / Switch showcased at innovation congress / Santiago, CH.

2009 Runner - Up / Expo Mechanisms/ Mty, MX.

2009 3rd Place / Design Analisis and Argumentation Contest/ S.L.P, MX.

2008 Honorific Mention / Cátedra Luis Barragán/ ITESM Mty, MX.

2008 National Finalist / Whirlpool Design Award / Mty, MX.

2008 Publications / Several project publications in popular design blogs.
Skills
Elsewhere on the Web
- n
On Coroflot

@jamdeltav, member since 2009
- Following 220
- Followers 74

C-Fresh

C-Fresh from Rolando Hernández

C-Fresh

C-Fresh

Graphic and Bottle Design for Energetic Drink Made of Sandía.

Label design. Colorful and energetic.

Bottle Design.

Graphic and Bottle Design for Energetic Drink Made of Sandía.

Presentation design.
View PDF

Bottle and graphic design alternative.

Presentation Template.

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C-Fresh

C-Fresh

Industrial Design

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Rolando Hernández

Footwear Design Apprentice at Reebok Boston, MA