Footwear Design Apprentice at Reebok

Rolando Hernández

Boston, MA

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About

• Recent graduated as Industrial Designer with international experience in Product and Footwear.

• Interest: Design Research, Footwear Design, Design Strategy, Traveling & Going Abroad.

Online Portfolio:

www.coroflot.com/jamdeltav

www.behance.net/garcilazo
Education
- Bachelor Industrial Design
  
  Universidad Autónoma de Nuevo León
  
  2007 - 2012
  
  Bachelor Degree // Industrial Design
- Bachelor Industrial Design
  
  Universidad Politecnica de Valencia
  
  2010 - 2010
  
  FOREIGN EXCHANGE SEMESTER
- High School General
  
  Gladstone High School
  
  2006 - 2007
  
  FOREIGN EXCHANGE YEAR
- High School Degree
  
  Instituto Cultural Tampico
  
  1993 - 2005
Experience
- Footwear Design Apprentice
  
  Reebok
  
  Jul 2013 - Present (11 years 3 months)
- Product Design Strategist // Freelance Consultant
  
  Credi.mx
  
  Dec 2012 - Jun 2013 (6 months)
  
  • Established Product & Design strategy for the company’s new ATM.
  • Designed ATM Concepts to help position the brand with newness and competitive advantage in the banking market.
- Sponsored Project // Footwear
  
  CIDIN UANL "Center of Research for Industrial Design"
  
  Sep 2012 - Dec 2012 (3 months)
  
  • Developed Bachelor Thesis Project (” New Opportunities in Fitness Footwear”).
  • Created functional prototypes, 3d printed samples and stablished design language.
  • The project’s been patented and chose to be showcased at International Design Congress in Chile
- Homeware Designer // Freelance
  
  Home Visionaire
  
  May 2012 - Jul 2012 (2 months)
  
  • Established design strategy among inline managers in order to expand ceramic range of products into the French Market.
  • Designed 2 range of products, trend research, color design, material design and tech drawings.
- Design Internship // Footwear
  
  Adidas Originals
  
  Jun 2011 - Dec 2011 (6 months)
  
  • Collaborate with inline manager and developers for the Color and Material design of 160 footwear articles, 5 New Uppers and One Totally New Model.
  • Supported with preseason trend and consumer research, product concept and sketching, technical drawings of uppers and soles, factory communication for sample changes.
- Instructor // Design Software
  
  Arkitektonik
  
  Mar 2010 - Jul 2010 (4 months)
  
  • Led young students to master Rhinoceros 3d and Adobe Illustrator
- Product Design Associate
  
  Okurrenzzia Diseño Industrial
  
  Aug 2009 - Dec 2009 (4 months)
  
  • Packaging Design for several clients.
  • Tasks included concept development, sketching and rendering.
- Design Internship // Furniture
  
  Vitro Surtidora S.A de C.V.
  
  Jan 2009 - Apr 2009 (3 months)
  
  • Collaborate with inline managers for seasonal product design.
  • Understand the local market and proposed cost effective furniture and packaging concepts.
- Former Owner and Designer
  
  Pulp!
  
  Jan 2008 - Dec 2008 (11 months)
  
  • Entrepreneur business in screen printing, graphic design and illustration.
- Design Internship // Graphic
  
  Printex
  
  Apr 2007 - May 2007 (1 month)
  
  • T-Shirt and Illustration Designer.
Awards

2013 Design Lecture / Lecturer at “Prodiseño Antimateria” Congress/ Tampico, MX.

2013 Design Exposition / Switch showcased at innovation congress / Santiago, CH.

2009 Runner - Up / Expo Mechanisms/ Mty, MX.

2009 3rd Place / Design Analisis and Argumentation Contest/ S.L.P, MX.

2008 Honorific Mention / Cátedra Luis Barragán/ ITESM Mty, MX.

2008 National Finalist / Whirlpool Design Award / Mty, MX.

2008 Publications / Several project publications in popular design blogs.
Skills
Elsewhere on the Web
- n
On Coroflot

@jamdeltav, member since 2009
- Following 217
- Followers 71

Rolando Hernández

National Communications Manager

Midweight Designer