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ZX Sandal // Originals
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Rolando Hernández
Footwear Design Apprentice at Reebok
Boston, MA
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About
• Recent graduated as Industrial Designer with international experience in Product and Footwear.
• Interest: Design Research, Footwear Design, Design Strategy, Traveling & Going Abroad.
Online Portfolio:
www.coroflot.com/jamdeltav
www.behance.net/garcilazo -
Education
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Bachelor Industrial DesignUniversidad Autónoma de Nuevo León2007 - 2012Bachelor Degree // Industrial Design
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Bachelor Industrial DesignUniversidad Politecnica de Valencia2010 - 2010FOREIGN EXCHANGE SEMESTER
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High School GeneralGladstone High School2006 - 2007FOREIGN EXCHANGE YEAR
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High School DegreeInstituto Cultural Tampico1993 - 2005
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Experience
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Footwear Design ApprenticeReebokJul 2013 - Present (8 years 6 months)
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Product Design Strategist // Freelance ConsultantCredi.mxDec 2012 - Jun 2013 (6 months)• Established Product & Design strategy for the company’s new ATM.
• Designed ATM Concepts to help position the brand with newness and competitive advantage in the banking market. -
Sponsored Project // FootwearCIDIN UANL "Center of Research for Industrial Design"Sep 2012 - Dec 2012 (3 months)• Developed Bachelor Thesis Project (” New Opportunities in Fitness Footwear”).
• Created functional prototypes, 3d printed samples and stablished design language.
• The project’s been patented and chose to be showcased at International Design Congress in Chile -
Homeware Designer // FreelanceHome VisionaireMay 2012 - Jul 2012 (2 months)• Established design strategy among inline managers in order to expand ceramic range of products into the French Market.
• Designed 2 range of products, trend research, color design, material design and tech drawings. -
Design Internship // FootwearAdidas OriginalsJun 2011 - Dec 2011 (6 months)• Collaborate with inline manager and developers for the Color and Material design of 160 footwear articles, 5 New Uppers and One Totally New Model.
• Supported with preseason trend and consumer research, product concept and sketching, technical drawings of uppers and soles, factory communication for sample changes. -
Instructor // Design SoftwareArkitektonikMar 2010 - Jul 2010 (4 months)• Led young students to master Rhinoceros 3d and Adobe Illustrator
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Product Design AssociateOkurrenzzia Diseño IndustrialAug 2009 - Dec 2009 (4 months)• Packaging Design for several clients.
• Tasks included concept development, sketching and rendering. -
Design Internship // FurnitureVitro Surtidora S.A de C.V.Jan 2009 - Apr 2009 (3 months)• Collaborate with inline managers for seasonal product design.
• Understand the local market and proposed cost effective furniture and packaging concepts. -
Former Owner and DesignerPulp!Jan 2008 - Dec 2008 (11 months)• Entrepreneur business in screen printing, graphic design and illustration.
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Design Internship // GraphicPrintexApr 2007 - May 2007 (1 month)• T-Shirt and Illustration Designer.
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Awards
2013 Design Lecture / Lecturer at “Prodiseño Antimateria” Congress/ Tampico, MX.
2013 Design Exposition / Switch showcased at innovation congress / Santiago, CH.
2009 Runner - Up / Expo Mechanisms/ Mty, MX.
2009 3rd Place / Design Analisis and Argumentation Contest/ S.L.P, MX.
2008 Honorific Mention / Cátedra Luis Barragán/ ITESM Mty, MX.
2008 National Finalist / Whirlpool Design Award / Mty, MX.
2008 Publications / Several project publications in popular design blogs. -
Skills
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Elsewhere on the Web
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On Coroflot@jamdeltav, member since 2009
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Following 220
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Followers 74
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