Manager, Design & Marketing
Jan 2011 - Present (12 years 11 months)
Develop packaging designs of personal care and guest room products for the luxury hotel, spa, cruise line, and resort markets. Oversee design studio's needs, delegate projects to the team, and manage timelines. Communicate daily with international factories. Create brochures, advertisements, social media content, and email marketing campaigns. Coordinate product photography with outside studios and execute in-house photography. Development and maintenance of company's HTML website. Attend industry trade shows.
Dec 2003 - Dec 2010 (7 years)
Product development for Martha Stewart Crafts™ line and EK Success proprietary items for mass market retailers. Conceptualize and design scrapbooking, stationery, décor, storage and gift items. Create artwork for packaging while maintaining brand consistency. Provide consultation for product photography shoots. Evaluate designs for aesthetic appeal, functionality, engineering and production costs. Research market trends and competitive product. Build product comps and create presentation boards and planograms. Guide junior staff and freelancers in design and production process. Attend domestic trade shows and travel to international manufacturers.
• National Stationery Show “Best New Product” Presents Category: “Me & My Honey: Wedding, Honeymoon and Anniversary Keepsake Book” (EK Success Brands), May 2006
• Selected to travel to Asia to review and improve product samples, learn the manufacturing process, and attend international trade shows.