Jan Shapiro

Responsible for conception, design and execution of innovative marketing materials for integrated, cross channel initiatives, which include: multimedia for web and social multimedia, applications for mobile devices, online advertising, email blasts, eNewsletters, as well as traditional print collateral, banners and trade show design. Work with internal clients to execute electronic, digital, print marketing materials for all channels, departments worldwide.

For educational publishing, corporate and retail clients, create, design and execute graphic projects including design of material in both print and electronic media, web site media graphics, collateral, direct mail, product packaging, catalog, text book and signage.

Worked on projects for high profile clients creating Power Point Templates, brochures, banners and collateral— both in print and electronic media.

Responsible for concept to completion of advertising, direct mail, posters, powerpoint presentations, invitations, newsletters, signage, displays, as well as developing online web seminars,while still building and maintaining the brands within the Beth Israel Deaconess Medical Center departments.

Senior designer for the School Division of Houghton Mifflin. Design, layout, prototyping; production and the coordination of photo shoots.

Design, layout, prototyping and color approval of a variety of the divisions text books. Worked with editors, marketing, and production to coordinate all aspects of publishing.

Create company branding and worldwide image of OneShield. Responsible for design and management of production process for all materials—collateral, advertising, web design, and GUI.

Corporate Identity: create templates and products relating to application of company’s name and logo across many formats.

Advertising: design artwork and manage production process through service bureaus to end placement.

Trade Shows/Conferences: design booth graphics and materials as needed. Create and manage a process for production in the US; manage distribution for global production. Manage relationships
with printers and other vendors for cost estimates and production issues.

Designed company-wide information for system applications within Tufts Health Plan which include: layout and design, as well as production of graphics for web site applications.

Strategic design development of specific marketing programs. Design Company's first Intranet, along with campaigns to familiarize THP audience.

Worked as a team player to provide creative leadership for the technical writing staff and applications developers, in addition to providing guidance on design issues to maintain quality standards.

ACCOMPLISHMENTS/ PROJECTS:
Scavenger Hunt Contest / On Line Training Program for Corporate Compliance / Extranet web sites

To design, coordinate and oversee the production team — which was responsible for designing product brand packaging, collateral and trade show from concept to completion for Honeywell Consumer Products, and their private label and International division Sears/Kenmore, Duracraft and Fisher-Price. Worked directly with sales and marketing, product managers, suppliers, print vendors and photographers.

Designed a variety of the divisions text books, from cover to interior. Worked with authors, editors,marketing, and art studios to coordinate all aspects of publishing. Responsible for approval of color separations and final film for production.

Senior Graphic Designer for the In-store Media Department at Zayre Corporation. Responsible for designing signage for promotional and seasonal events for all U.S. stores.