Jared Pennington

• Design diverse creative assets tailored for digital marketing campaigns and social media, ensuring cohesive and compelling visual representation across multiple channels.
• Exercise creative direction where needed to help drive the team towards excellence.
• Created and deployed internal processes for teams to access sales tools and digital assets, optimizing structure and workflow for the organization globally.
• Collaborate closely with UX and development teams to conceptualize and create mockups for microsites, and landing pages.
• Manage external vendors to partner with on services for efficient project workflows
• Maintain a high standard of quality to elevate the brand through effective project management, consistently delivering projects on time and within budget.

• Created production ready files for various print needs ranging from large scale wall graphics to product cards and brochures
• Drove initiatives to evolve and elevate the brand including style guides, resources for external retail parters and a full branding overhaul.
• Managed all photoshoot post-production files and get them to where and who they are needed.

• Ensured that sales materials maintained the proper layout and style to brand standards.
• Created and kept up-to-date presentation decks for sales teams and marketing initiatives.
• Tested and implemented new format styles for all product price guides globally, enabling sales reps to communicate our product options with much more clarity. (Some product options are very complicated!)

• Worked with client feedback to design personalized and unique layouts for digital and printed albums. While I didn’t realize it at the time, taking creative opinions from brides and their mothers gave me a crash course on how to handle strong and demanding feedback in a fast paced environment.
• Edited and retouched a variety of images styles including portraits, candid and event photography.
• Managed the digital file workflow from RAW camera files through to final delivered images.