Jason Barnes

- Design and development of creative business solutions for product, graphic and identity systems.
- Creation and management of design plans and processes.
- Brand creation, positioning, strategy and direction.
- Market and trend consulting.

- Driving the creation of a multitude of various garments that carry a cohesive design language.
- Nurturing ideas that inspire and formulate direction within the action and outdoor industry.
- Creation and management of overlapping seasonal apparel collections.
- Market and trend analysis.

- Drove creative direction and product strategies of product lines that were relevant to the market and trend directions.
- Directed, managed and created original product that led the industry in innovation, fit, comfort, technology, performance and style.
- Worked directly with the brand manager and CEO to align the brand direction with business goals and to align line planning and pricing strategies with the merchandise managers.
- Collaborated with international vendors and distributors to mitigate production issues and increase profit margins.
- Hired, managed and maintained an experienced, professional in-house and contract creative design team ensuring proper balance of design effort for all categories, based on brand goals and financial significance.
- Managed design team workload to adhere to milestone dates, brand quality standards, pricing and production schedules.
- Worked with the marketing team to strengthen brand building objectives and product positioning strategies for a global market.
- Collaborated with professional and sponsored athletes to develop new products, marketing tools and custom performance gear.
- Created creative direction of seasonal presentations to provide inspiration and direction for motocross, street, and sportswear.
- Attained an expert level of technical knowledge of patterns, grading, fitting, molding, printing and construction techniques.
- Developed and maintained a design budget of departmental capital and software requirements, salaries, samples and travel.
- Increased profitability through design and innovation in ways that increased realized margins, through manufacturing efficiencies.
- Understood and managed conflict resolution.

- Interacted closely with design and development teams, along with international manufactures to meet aggressive deadlines.
- Designed and developed a comprehensive line of highly technical race and sports apparel.
- Cohesively worked with a team of designers to produce a unified product line.
- Balanced a multitude of different projects with overlapping strict timelines.
- Researched, coordinated, created and produced entire product lines.
- Worked with sample department to develop functional prototypes.
- Paid close attention to product details for international markets.
- Implemented developing styles, trends and technologies.
- Followed homologation and CE safety guidelines.
- Field tested all products.

- Researched, coordinated and produced designs for multiple types of media.
- Developed professional design and marketing tools for clients.
- Worked closely with clients and press on tight deadlines.
- Strong interaction with design and sales teams.

- Utilized Adobe Creative Suite to develop camera ready designs for press.
- Advertising and page layout design for newspaper print.
- Knowledge and use of horizontal camera and plate burner.
- Hands-on development of pre-press preparation.
- Worked efficiently under strict deadlines.