-
Sr. UX Designer
May 2019 - Mar 2025 (5 years 10 months)
• Co-led the redesign of MyIdentifiers ecommerce platform, resulting in a 33% increase in sales through enhanced user flows and SEO optimization.
• Directed end-to-end UX for the company’s e-book reader application, conducting user research and testing to validate accessibility improvements.
• Created wireframes and interactive prototypes to align stakeholders and support iterative testing.
• Spearheaded annual VPAT accessibility audits for 5+ digital products, ensuring compliance with WCAG 2.1 AA standards.
-
Senior Digital Designer
Ridgefield Park, NJ
Aug 2016 - Feb 2019 (2 years 6 months)
• Designed websites, landing pages, and animated banner ads from concept to delivery for diverse clients.
• Collaborated with product managers to align digital experiences with business goals.
• Integrated SEO/SEM strategies into design of Facebook carousel ads and Google Display Network campaigns.
• Acted as lead designer for all front-end UI on marketing microsites.
-
Senior Designer
Hoboken, NJ
Apr 2015 - Mar 2016 (11 months)
• Oversaw design and A/B testing of lead-gen landing pages, improving conversion performance.
• Produced HTML5 banners, emails, and collateral in support of marketing initiatives.
-
Freelance Designer
Self Employed
Jun 2012 - Mar 2015 (2 years 9 months)
Providing professional consulting and design for clients in the New York City Metro area. Clients include:
• UBS, Inc.
• Hanover Direct
• TriStar Products
• Integrative Nutrition
-
Web and Graphic Designer
New York, NY
Jul 2007 - Jun 2012 (4 years 11 months)
• Designed and developed front-end UX/UI for fan club portals using HTML, CSS, and Drupal.
• Produced branded digital/print marketing materials and exclusive video content for music clients.
-
Graphic Designer
East Brunswick, NJ
Mar 2006 - May 2007 (1 year 2 months)
Multi-disciplinary designer for print and digital projects
• Front end designer of corporate websites
• Developed HTML email campaigns and banner ads
• Conceptualized and designed print advertising collateral including campaigns and branding, direct marketing mailers, and brochures