Jason Bean

-Implementation and monitoring of the short and long range traditional and digital marketing objectives and strategies.
-Conduct property audits for both existing and new hotel activations followed by critical path creation and ongoing management to improve overall digital health of the asset or portfolio.
-Ensure performance standards and tracking systems for measuring web and mobile direct platform performance and marketing campaigns.
-Work directly with RLHC Digital agency team to activate digital marketing strategies and tactics.
-Oversee the activation of email marketing campaigns.
-Manage Meta Search programs.
-Assist managing social media accounts ensuring content is consistent with brand standards and align with digital marketing strategy.
-Collaborate with properties and creative services on property level advertising pieces.

-Developed project guidelines by defining the project requirements and identifying the project/process scope, milestones, phases and resource requirements.
-Provided effective communication by interacting with team members, functional areas, program vendors and other project partners.
-Evaluated project progress by tracking activity, overcoming obstacles, providing updates and recommending course corrections as needed.
-Prepared analytical and special project reports, proposals, presentations and recommendations by collecting, researching and analyzing data, as well as creating databases and spreadsheets, including all post project reporting and follow-up.

-Day-to-day leadership of assigned Digital Marketing staff.
-Implement process, procedures and ensure digital marketing tasks are executed efficiently.
-Create & present weekly, monthly, quarterly and annual status report for all tracked measurements.
-Assigned and responsible for properties/territory with same accountability as Strategist.

-Oversee a wide range of digital marketing efforts that include consumer facing website initiatives.
-Implement search engine marketing strategies, social media and online brand management.
-Identify and evaluate new online marketing opportunities to increase traffic and drive revenue.

-Created product awareness and added value placement opportunities.
-Maximized visual presentation by placing promotional material, designing planograms, and through appropriate price points.
-Conducted weekly store visits according to specific coverage territory.

- Assisted in promotions to build brand awareness for specific magazine titles.
- Researched and targeted prospective clients to sell advertising space.
- Made sales calls to prospective clients, and followed through with response and respective promotional materials.
- Assisted the fast-paced advertising sales team with administrative duties as needed.

-Ordered, set-up and helped launch new products.
-Managed sample office and warehouse, ensuring inventory was current.
-Coordinated sample requests for events, clients and sales team.

-Performed administrative functions such as billing, payroll, answering phones, office supplies, filing and correspondence.
-Directed associate activity to provide efficient high quality customer service and achieved a 15% increase in retail sales through a well trained and motivated staff.