Jason Hu

Furniture design and refinement for mass-fabrication. Logistical management. Webdesign, brand development, marketing and promotional material design.

In-depth field research involving contextual observation and one-on-one interviews of industry professionals and target consumers. Conducted and amalgamated market and trend research for analysis and key insight generation. Integrated into multi-disciplinary design teams to translate abstract insights into actionable product/interaction solutions for clients such as LG, Panasonic, Epson, and Canon.

Conducted market research. Identified values and lifestyles of target demographics. Created culturally-appropriate messaging. Developed comprehensive brand system. Graphic design of print ad campaign within brand guidelines. Visual organization of complex medical packaging information.
Designed and built working prototypes of containment and dispensation packaging for functional efficiency, aesthetic beauty, and tactile experience.
Refinement of drug tablet for physiological safety, formal beauty, and brand coloring using 3D-modelling, photo-realistic rendering, and automated prototyping.

Development of water management strategies with the capability to reduce water footprint, improve solar PV performance, and net financial savings.
Design of water catchment and PV-wash systems for solar power plant.
Investigation of ecological impact mitigation, and public relations outreach.
Analysis of short and long-term (20 year) economic feasibility.

Rapid furniture conception, design, and construction within factory setting.
Sustainable raw material sourcing and harvesting.
Cultural exchange and engagement with factory crafts-workers.