Jason Wallington

● Research and write SEO web content.
● Copywriting for Marketing Communications projects.
● Blog Contributor.

● Operate promotional programs and lead capture activities for standing public vehicle displays and events.
● Initiate prospect communications with contact management web application and evaluate lead qualification metrics.

Created/edited call-to-action messaging for daily deal offers, magazine advertorials and social media for print readership of 150,000 and over 500,000 online readers and daily deal subscribers.

● Developed high-level strategic product content and core messaging for integrated marketing executions.
● Engaged engineers to collect, analyze and interpret product data.
● Translated complex and technical product data into key relevant messaging to be easily understood at product trainer, sales consultants and consumer levels.

● Aligned key product messaging with brand strategies. Assured message accuracy and consistency across multiple marketing channels.
● Supported development of product content.
● Develop and review pre-translation information of marketing materials for accuracy in seven international markets (Europe, UK, Australia, Japan, South America, Middle East and South Africa).
● Monitored competitive activities through industry contacts, competitive marketing materials, media and paid research companies such as Polk Insight.