Javier Garcia-Gutierrez

SOURCELAB / KOOGA
Senior Designer for Fashion/Leiasure/Sportswear/Outdor Gear/Accessories
Senior Designer for fashion/sportswear/leisurewear and accessories for all major football clubs under license (including Man Utd, Man City, Arsenal, Chelsea, Barca and Brasil). Recently I am designing and developing the 2nd Lambretta range of bags and accessories under license. Undertaking Design Manager duties when required. Trend research and design development of product from initial concept to final artwork sign off. Generation of all graphics, branding, CADs and packaging, presentation boards/e-mailers.
Oversee and approval of artwork strike offs and garment fittings.
Liaison with buyers and suppliers to achieve the desired final quality for the product and the agreed timeline.

Concept, design and development for Ispo stands, retail catalogues, marketing/e-tail material. As well as creation and development of placement graphics, AOP's and labelling for clothing in collaboration with International Snowboard Brands, Outdoors Brands, Fashion/ Leisure Menswear/Ladieswear Suppliers.

Graphic designer for; CHAMPION, ELLESSE, USA PRO, NO FEAR, L.A. GEAR, TRAVEL FOX, KANGOL, NORTH TRAIL, RUN 365 and OLYMPUS. The role involved wider tasks other than producing graphics. I have been responsible for the task of defining, enhancing and maintaining the brand’s identity and direction through all the different departments. I am also responsible for the creation of new brands from the beginning, designing the logotypes, building a corporate image, presenting the brand values and researching the market and the competition. I liaise with the fashion designers and head designers and buyers from the beginning so together we look for trend research and initial concepts, colours and shapes for each season/brand range. My job involved the design for all graphics to be applied in mens/ladies/boys and girls wear as well as accessories (gym bags, caps, etc) footwear and gym accessories (weights, equipment, etc). I am also responsible for all the branding and labelling (internal and external) for all garments, accessories and packaging, printing techniques development and labtips approval.
I have done trend research in New York and Hong Kong and design developement with factories and suppliers in Honk Kong and Korea too.

I worked in two departments within the Juice Corporation: ladieswear, girlswear and boyswear. In the ladieswear dept, I developed collections, from concept to end, for the brand HAMNETT mainly. Also, as part of the contracted work, I created and inspired new brands and ranges. Within this graphics and techniques based job I achieved high standards. I also acquired knowledge of the technical garment constructions and working drawings. The styles varied through casualwear, leisurewear, vintage and grunge look to sporty style. At the boyswear dept. I designed graphic tops (tees, polos, hoodies, knitted-sweats, etc) and buttons including jeans, combats and cropped trousers. Creating for nearly every single garment a very strong brand-style identity, developing; back neck labels/prints, graphics all through out, embroideries and embellishments.

Creative Graphic Designer for marketing and publicity