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UX Product Design Consultant > HCA Healthcare > Parallon

Jay Thatcher

Nashville, TN
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  • About
  • About

    Having worked inside an ad agency, design firm, and corporate environments, I understand the business purpose of marketing and design. I've worked on style guides, branding, and merchandise for movie and television brands, oil infrastructure, healthcare, nonprofits, and business.

    I am currently designing healthcare web applications plus marketing and branding projects.

  • Education
    • Bachelor of Science (B.S.)
      Saint Louis Christian College
      1984 - 1988
  • Experience
    • Lead Digital Product Designer
      Ascension
      Aug 2023 - Present (2 years 11 months)
      Lead Designer for Clinical Applications at Ascension Healthcare.
    • Creative Director
      Thatcher Design
      Jan 2000 - Present (26 years 3 months)
      I work with great people from the Healthcare, Energy and Publishing Industries specializing in marketing strategy and implementation of marketing campaigns.
    • Principal UX Designer
      HCA
      Sep 2014 - Aug 2023 (8 years 11 months)
      As Consultant Graphic Designer, I focus on user experience (UX) and user interface (UI) design for healthcare web applications. I work along side business analysts (BA), subject matter experts (SMEs), and the business owner to gather requirements.

      I collaborate with the web development team to understand the strengths and weaknesses of different approaches. Then I design solutions that meet the needs of the business and the day-to-day users of the application.

      Once approved, I provide responsive design, working along side the web application development team in a Visual Studio, .net, agile environment to deliver the web application product.

      Other responsibilities are to provide high quality, brand-centered designs and creative direction to various departments like marketing, business operations, and architecture as needed. Parallon is part of a Fortune 100 company, Healthcare Corporation of America (HCA).
    • Principal and Creative Director
      MagneticVerb
      Apr 2012 - Jul 2015 (3 years 3 months)
      I design responsive websites, logos, and print collateral at MagneticVerb. I oversee creative direction, marketing strategy, and marketing campaigns for our clients which also includes email marketing, web application UI, magazine design, catalog design, trade show displays, product packaging, ads, sales materials, photo shoot art direction, and video production.
    • Contracted Design
      HCA
      2002 - 2003 (1 year)
      Provided user interface for applications; web and flash design; and designed print advertising and marketing collateral.
    • Lead Designer
      LifeWay Christian Stores
      Aug 1998 - Jun 2002 (3 years 10 months)
      Team Leader working under Creative Director to produce marketing materials during a name change transition. I art directed photoshoots, oversaw the photography budget, designed point of purchase materials, in-store marketing, catalogs, and other direct mail pieces, working with team of designers and copywriters.
    • Art Director
      Anderson Thomas Design
      Jan 1994 - Aug 1998 (4 years 7 months)
      ATD's first employee. Designed packaging, advertising, brochures, marketing pieces, point of purchase materials, catalogs, magazines...for toy companies, entertainment companies, publishers,...
    • Freelance Designer
      Carden & Cherry (Ad Agency, Nashville)
      1992 - 1993 (1 year)
      Worked on packaging design and marketing materials.
  • Awards

    Multiple PIAS Graphic Award of Excellence; CBA Impact Awards-P.O.P. Displays & Banners; Linpac Awards Display of the Month; Baptist Communicators Asso. First Place Award for CD-Rom Interface Design; Thomas Nelson's Hermie Floor Display featured in P.O.P. Display magazine and Creativity magazine

  • Affiliations

    American Marketing Association: Nashville Chapter

  • Industries
    • Entertainment
    • Non-Profit
    • Healthcare
  • Skills
    • Art Direction
    • Branding & Corporate Identity
    • Creative Direction
    • Graphic Design
    • UX
    • Web Design
  • Elsewhere on the Web
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  • On Coroflot
    @jaythatcher, member since 2011
      • Followers 2
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