John Lindsey

Manage digital marketing initiatives and campaigns for the Global Application Tooling Division of TE Connectivity. * Develop strategy, execute and analyze performance of marketing communications for product campaigns and tradeshows, including advertising, emails, landing pages, social media and video. * Capture leads and generate MQLs (marketing qualified leads) using sales marketing automation software including iCapture, Oracle Eloqua and Salesforce. * Oversee the business unit's website and work with product managers and engineers across multiple product lines to ensure data completeness for 33,000+ parts. * Create internal communications for newsletters and the corporate intranet.

Managed North American market communications for the Voith Paper and Voith Digital Solutions business units. * Developed and executed marketing communications programs and materials to support sales and recruitment initiatives. * Coordinated and managed tradeshow events. * Collaborated with and reported back to a global marketing organization. * Managed external vendors and freelance resources.

Delivered branding, creative strategy, graphic design, illustration, video and writing services for B2B clients including Euramax, Fabral, Randstad, TE Connectivity and Voith.

Directed and managed a staff of marketing professionals, student resources, ad agencies and vendors in the development of marketing programs and materials. * Collaborated and aligned expectations with university admissions to develop measurable, strategic marketing recommendations for every stage of the recruitment funnel based on insight, objectives and goals. * Developed key messaging points, wrote content and provided creative direction to team. * Created awareness for, and enforced, brand standards throughout all communications. * Supported the university's presence across a range of web and social media channels. * Wrote and directed videos for two seasons of the Pennsylvania State System of Higher Education's "Infinite Opportunities" weekly television program. * Streamlined job intake and digital archiving processes. * Lectured on marketing topics to undergraduate classes.

Led creative teams and external vendors for clients in the HVAC, specialty paper and engineered materials industries. * Partnered with clients across multiple industries to develop integrated, results-driven programs guided by insight. * Serviced Fortune 100 company, Johnson Controls, through a multi-brand/multi-step distribution channel. Balanced differentiated messaging platforms across trade and consumer advertising, tradeshows, web sites, applications, social media and print collateral. * Concepted, sold and directed numerous video projects including commercials, instructional, online advertising and corporate documentary. * Led teams toward award-winning, lead-generating concepts and programs. * Developed key messaging points and provided editorial direction to staff writers. * Structured and directed the implementation of a digital marketing asset management system across multiple brands and North American distributors. * Contributed to overall profitability through new business acquisition and proactive sales initiatives that drove organic growth on existing accounts.

Directed interactive and print projects for a diverse portfolio of clients, including Bosch Rexroth, Glatfelter, Berk-Tek/Ortronics, Interface Solutions, JLG, Johnson Controls, Klüber Lubrication, Painters and Allied Trades, and York Label. * Led design, illustration, photography and programming resources, and collaborated with writers to create effective concepts across a range of media. * Specialized in interactive, Flash-based presentations and web site development.

* Worked with various agencies and companies in New Jersey and Pennsylvania to develop digital and print collateral for a variety of clients including STAINMASTER, Bosch Security and Armstrong. * Led marketing and sales efforts for startup company, Vintage Interiors, which included brand positioning and development, advertising and media placement, targeted direct marketing, SEO optimization, sales calls and presentations. As a result, Vintage Interiors dramatically increased leads to sales, winning business across residential, commercial and government segments.

Print and web director for business-to-business agency. * Created award-winning marketing materials for clients in the office supply, payroll, specialty materials manufacturing and chemicals markets, as well as health care and non-profits. Projects ranged from corporate identity, print advertising and brochures to web sites and interactive presentations. * Supported multiple functions as a manager, designer, writer and front-end web programmer.