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Creative Director / Designer

Jessica D'Elena-Tweed

San Diego, CA
jessicadelena.com
Available Now
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  • About
  • About

    Jessica D'Elena-Tweed is a multi-disciplinary creative director, designer, and educator specializing in unique standalone projects, integrated campaigns and creative development for print and collateral, book design, TV + video, out-of-home, direct mail, experiential, point of purchase and in-store.

    She received her BA in Art Studio from the University of California, Santa Barbara, and an MFA in Design from California Institute of the Arts, subsequently holding faculty positions at Art Center College of Design and Southern California Institute of Architecture. She's collaborated with seminal designers and artists producing both cultural and commercial works for Thom Mayne and Morphosis Architects, Lorraine Wild and Green Dragon Office, Mike Kelley, the Hammer Museum, and Wondros. For the past 5 years, Jessica has acted as creative director in the branding and advertising space, garnering industry recognition for national clients.

  • Education
    • MFA Graphic Design
      California Institute of the Arts
      2004 - 2007
    • BA Art Studio
      University of California, San Diego
      1994 - 1999
      Art Studio major with an emphasis on New Media. Recipient of the William Dole Memorial Scholarship Award.
  • Experience
    • Creative Director + Designer
      Freelance
      San Diego, CA
      2016 - Present (10 years)
    • Creative Director
      Piston Agency
      San Diego, CA
      2014 - 2016 (2 years)
      Known as Mama Bear to a 10-person team of designers, writers and developers

      Developed and art directed brand identities, positioning and creative campaigns, co-wrote content and scripts

      Established creative briefs, brand and project strategies and produced multi-media, omni-channel content

      Lead pitches and presentations, managed relationships with consultants, directors, production teams and oversaw agency involvement on set for broadcast productions
    • Sr. Art Director
      Cynergy: The Experience Agency
      San Diego, CA
      2012 - 2014 (2 years)
    • Senior Designer
      FOX Sports + Entertainment
      Los Angeles, CA
      2010 - 2012 (2 years)
    • Art Director + Designer
      Morphosis Architects
      Los Angeles, CA
      2008 - 2010 (2 years)
    • Senior Designer
      Green Dragon Office
      Los Angeles, CA
      2007 - 2008 (1 year)
  • Awards

    2016 SDX (American Advertising Awards) – 1 Gold, 2 Silver and 4 Bronze for Campaigns: American Advertising Awards “Winning Fixes Everything”, San Diego Chargers “We’re All In”

    2015 SDX (American Advertising Awards) – 1 Best in Show, 2 Gold, 7 Silver and 4 Bronze for National Campaigns: “Forever Yakult”, Warner Bros. “Godzilla”, Warner Bros. “The Lego Movie”, Pride “Out Is In”

    2015 American Advertising Awards (National) – 1 Silver for Campaign: “Forever Yakult”

    2015 Telly Awards (National) – 2 Silver (highest honor), 10 Bronze for Campaign: “Forever Yakult”

    2007 Art Director’s Club – Honors for Book Design: “4:3:ME”

  • Affiliations

    Co-founder @ mome.studio

    Professor of Design Communication in Visual Arts @ University of California, San Diego

  • Industries
    • Advertising
    • Entertainment
    • Non-Profit
    • Publishing
    • Education
  • Skills
    • Art Direction
    • Creative Direction
    • Design Research
    • Education
    • Environmental Graphics
    • Graphic Design
    • Print Design
    • Research
    • Typography
    • Visual Design
  • Elsewhere on the Web
    • k
  • On Coroflot
    @jdelenatweed, member since 2011
      • Followers 4
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