JD Glass

* Designed and developed marketing campaign (look/feel) for Fender, Gibson, and CF Martin. CS Suite * Expanded internet presence and marketing capabilities. * Attracted, approached and expanded current customer demographics/profile. * Built relationships with clientele * Created informative, humorous copy for the "Vintage News" and yearly catalogue. * Wrote detailed appraisals on new and vintage instruments for insurance valuations.

* Sold custom marketing campaigns for new clients, evaluated channels appropriate to the work and the creator and ensured all needs were met for the end client * Researched Client market community, created SWOTs to hone and improve campaigns and programs * Developed and launched targeted email campaigns (including calendar), formatted for maximum response and lead generation * Worked with Client to explore and identify ways to integrate social media into business strategies and marketing campaigns * Coordinated Client marketing activities including email campaigns, events, and collateral * Communicated and coordinated with the Client to understand business/marketing objectives * Created advertising copy based on product documentation, internal sources, approved press releases and other raw materials * Coordinated with Client to reflect important technical product aspects in a creative and influential messaging format to successfully reach target audiences * Translated to Spanish when necessary * Handled various graphic design tasks, as necessary

* Ensured the best customer service possible * Built relationships with wide range of customers * Engaged in meaningful dialogue to discern individual needs and wants * Supported established and new customers in the choosing and care of their instruments * Educated new customers and musicians to the options and opportunities * Evaluated instruments for value, structural issues * Opened store (set up registers, ensure overnight tasks for customer completed before opening) * Closed store, including a full register reconciliation for all transactions, including drop to vault * General administrative tasks

through 24 Seven * Bilingual Copy Editor, Copy Writer, and Proofreader for different accounts * Copied, edited and proof read both print and digital materials: print, email, brochures, landing pages/banner ads websites/microsites), broadcast scripts (TV and Radio) in partnership with Telemundo and Univision Consultation Work

Clients include: McKinsey, Desgrippes Gobbe, JPMorgan Chase, Fitch Ratings, Time Inc., Scholastic Books * Communicate with Client, as well as internal and external sources for specific communications tasks, including press releases, social media management, and website copy * Integrate consistent product messaging/editing across all media (Website, multimedia, social media, printed materials) * Develop and deploy social media branding for products, businesses, and associations * Freelance editor and translator (English to Spanish/Spanish to English) * Design logos, ad-campaigns, collateral print, web, and screen/video materials for various clients (independent proprietorships to multi-national corporations) in English and Spanish * Determine color palette, photoshoots (including set creation/set up and/or choice of models), create tag lines and accompanying copy * Create PowerPoint presentations for major corporations, demonstrations and panels, including tables/charts.

* Create Guitar Works (GW) social media presence * Increase and support GW brand loyalty and encourage active community participation and conversation both in person and via social media * Build virtual community via daily community engagement, conversation, listening, and monitoring * Develop and maintain social media strategy to increase visibility and traffic across all brands, services, and products * Create and ensure proper messaging-visual and verbal-is being executed, relevant to GW and other stakeholders (City of Evanston sponsored community events, etc.) goals * Shoot photos and videos for social media materials, including staging * Ensure materials and communications maintain and support GW image, branding, and message * Create advertising copy based on product documentation, internal sources, approved press releases and other data * Integrate consistent product messaging/editing across social media * Use online listening, supplemental research and daily community learnings to provide insights for improving and enhancing success * Research and identify social media best practices and relevant brand examples * Define performance indicators implement measurement, analytics, and reporting methods to gauge success * Translate some of these and direct to the Spanish-speaking market * Various graphic design tasks as necessary