JD Massie

Advertising and Marketing consultation, design, illustration, and production for a variety of clients and purposes, specializing in illustration and corporate identity and branding.

Senior member of a team responsible for corporate branding of the U.S. division of the worldwide leading manufacturer of skylights. Started as Senior Designer with responsibilities of design and production of all corporate literature and promotional materials. Direction of photo shoots and videography, as well as writing advertising copy and scripts for storyboards and voiceover. Video editing and music composition and procurement for training and informational videos. Promoted to Digital Communications Coordinator with responsibilities of managing all media for internal use as well as all dealers, including training materials, web oversight, and web analytics. Senior Creative Designer Vitria Technology/XMLSolutions Charlotte, NC Responsible for corporate branding of a Sunnyvale, CA based software company. Vitria Technology has offices worldwide and develops software for B2B Communication and B2B integration.

Creative development and implementation of the promotional activities and marketing strategy of a range of professional athletes from the NFL and the NBA. Personal branding and PR for the athletes, web development, advertising, print media, collateral materials, apparel graphics, video effects, graphics, memorabilia presentation and photo shoot direction.

Development (including design, illustration and coordination) of artwork and packaging for nationally distributed video cassettes, DVDs, audio cassettes, and audio and software CDs, as well as advertising and the accompanying point of purchase displays and collateral printed promotional material.

Concept, art direction, design and production of the publication and advertising needs of the largest college or university in N.C. Art Director Adams Outdoor Advertising Charlotte, NC Concept, art direction and design of billboard advertising for a wide range of local, regional, and national accounts.

Concept, art direction, design and production of a primarily, though not exclusively, business-to-business account base.