Jessica Simpson Maternity for Destination Maternity: New Mom Product at a Glance: Striped hatchi knit nursing wrap cardigan
Jessica Simpson Maternity for Destination Maternity: New Mom Product at a Glance: Hatchi knit/French Terry mixed side vent nursing top with lace panel accents
Jessica Simpson Maternity for Destination Maternity: New Mom Product at a Glance: Space dye knit jersey wrap front nursing top
Jessica Simpson Maternity for Destination Maternity: New Mom Product at a Glance: French terry nursing wrap cardigan
New Mom Launch Color and Concept
New Mom Launch Assortment: Technical flats drawn with Adobe Illustrator
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Jessica Simpson Maternity for Destination Maternity: New Mom Fall 2014

Color and concept for Jessica Simpson New Mom Fall 2014 product launch. A color palette composed of white, heathered charcoal and black give this collection a very neutral feeling and mood. Key elements such as hatchi knit textures, heathered stripes, and cozy fabrications provide a feminine bohemian look for the new mother to feel comfortable and secure in her post baby body. Knit and woven nursing tops, essential nursing cami’s, lounge pants with mesh shaper belly’s are the featured silhouettes for this collection.

Jenna Fehrle Doane
Designer and Product Developer Philadelphia, PA