Jenna Fehrle Doane

* Increased turnover by 7% to $17M (Spring 2014 v Spring 2013) for Jessica Simpson with new, innovative designs.
* Researched trends by utilizing trend services to define color and style direction relating to seasonal delivery for Jessica Maternity Collection a private label for Destination Maternity.
* Identified design directions for seasonal domestic markets through regular visits to LA and NYC.
* Lead and developed team focused on the creative process for all woven and knit tops, sweaters, outerwear, nursing and swimwear from concept through development.
* Contributed to setting the strategic direction for the department by partnering with marketing and product development.

* Designed and developed an international line of maternity clothing for India a fusion collection created to merge western aesthetics with traditional Indian attire delivering sales of $6.5M.
* Researched trends in the India and the Middle East markets, to determine what additional product extensions were needed for each international retail partner based on their specific cultural needs by regular market visits.
* Increased turnover by 12% to $22.7M by working to develop and design product extensions for the Motherhood line including dresses, lingerie and woven tops for the Middle Eastern and Indian markets. Perform Group LLC

* Designed and produced an original collection of women's fashion.
* Oversaw marketing and website creation for development of collection.
* Costume designer for "Wizard of Oz" production at Hempfield High School.
* Co-Designed and produced an original collection of male and female body building competition apparel.

Motherhood Maternity
* Assisted designer in creating and developing categories focusing on career apparel, pant and outerwear for the mother to be.