Pure Femme Inspiration
Pure Femme: Trend Inspiration
Pure Femme: Collection at a glance with hand drawn fashion illustrations
Pure Femme: Knit and Woven Tops
Pure Femme: Dresses
Pure Femme: Loungewear
Pure Femme: Denim
Pure Femme: Bottoms
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Jessica Simpson Maternity for Destination Maternity: Pure Femme Conceptual Collection

Color and concept for a conceptual Jessica Simpson Maternity Spring 2014 sportswear collection. Tones of soft pink, khaki, aqua, bright greens, cobalt and magenta mix together to create a bright color palette for “Pure Femme.” Printed georgette, crepe de chine, soft jersey knits, chambray and textured/printed twill bottom weight fabrications are the main fabric directions for this collection. Easy knit side ruched tees, printed crepe de chine maxi dresses, light weight striped sweaters/cardigans, chambray tunics, colored skinny bottoms and light wash denim are the key looks of this spring assortment.

Jenna Fehrle Doane
Designer and Product Developer Philadelphia, PA