San Diego, CA
Jan 2014 - Present (7 years 1 month)
Seeing a gap in the market for women’s gear and apparel in motorcycling, I opted to branch out and create my own business filing this niche. Every aspect of the business and it’s design demands are serviced by me. Website building and management, all graphic design work, all photography, all social media management and advertising, all apparel designs, vendor sourcing and relations, order fulfillment and running the books. Running this business has taught me countless lessons and offered me a creative outlet as I pursue a career deeper into marketing and sales.
Designer and Social Media Producer
Mar 2014 - Oct 2017 (3 years 7 months)
At ThorMX I am a designer/Social Media Producer within the Advertising and Media department. As a designer, my responsibilities cover a wide range of print and web projects. Catalog production, advertising scheduling and strategy, advertising conceptualization and production, web advertising, packaging design, POP and merchandising design, event exhibition design and more. I am also the Social Media Producer for ThorMX. My responsibilities as SM Producer include routine maintenance of all SM channels, annual and monthly SM strategies, creating posts and their content, curating content from a variety of our athletes, organizing sweepstakes and giveaways, maintaining our athlete and media relationships, and growing our audience across all channels.
Graphic Design + Marketing
Oct 2011 - Mar 2014 (2 years 5 months)
At TLD I am a graphic designer in the marketing division. My responsibilities include catalog design and production, advertising design and strategy, web advertising design, and marketing research and strategy. My responsibilities also include POP design, line art design and production, organizing photo shoots and set lists, collaborating with company partners for special projects, and aiding product design with testing and review when applicable.
Contract and Free Lance Work
Mission Viejo, CA
Jan 2007 - Aug 2013 (6 years 7 months)
As a contract designer I was instrumental to many companies looking for a designer who could come in mid-project and execute tasks with limited time constraints. I provided support to the design staff at BulletProof Inc. (CA), MPH Racing (CA), Sonneman: A Way of Light (NY), Foremost Footwear (MA)
and other sole proprietors.
Associate Industrial Designer
Lake Forest, CA
Nov 2010 - May 2011 (6 months)
At SBD I provided the Industrial Design group with aid in all aspects of the product development process. I participated in marketing kick off meetings, contributed sketches during the conceptual design phase, provided feedback during interdepartmental design reviews, and interfaced with the SBD Xiamen facility to produce CAD models and geometry. My responsibilities also included running and maintaining the inhouse RP machine and aiding the Industrial Design staff in day to day administration and special presentations to clients and executives.
Dec 2009 - May 2010 (5 months)
At CTI, my main responsibilities were as the principle CAD developer and industrial designer. I worked on as many as 3 projects at any given time and at all stages of development. I participated in initial brand and product research, ideation sketching, concept development, product refinement, logo design, brand identity, manufacturing development, production specifications and procedures.
Sep 2007 - Sep 2008 (1 year)
At AliMed Inc. I was brought on board to reestablish industrial design within the R&D department. I was tasked to rewrite procedures involving product development with my colleagues and to continue all design work in the department. I worked on a variety of products for Alimed Inc and it’s sister company Equifit in all stages of development. Primary responsibilities include concept sketching, product development, CAD modeling, vendor relations and concept-to-manufacturing materials.
Fall River, MA
Jun 2006 - Sep 2007 (1 year 3 months)
LOL hired me as part of a new program to push innovation and new products. I was one of three designers brought on board to create a independent ID branch to service all existing business units. My responsibilities include concept sketching, concept development, CAD modeling, interfacing with the prototyping shop, presenting new product ideas to business units, and cultivating new partnerships in engineering and manufacturing.
New York, NY
Feb 2006 - May 2006 (3 months)
Responsibilities include converting Autocad files, constructing Solidworks models, physical prototyping and Powerpoint presentations.