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Partner, Creative Director at Avenue C Productions

Jeff Williamson

New York, NY
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  • About
  • About

    I am a communications specialist, with a background in advertising, public relations, marketing and journalism. Most recently, I have run my own marketing communications/graphic design firm with a client roster that has included leading names in the worldwide travel industry, world-renowned arts and entertainment organizations, New York City real estate companies and several of the world's top 100 nonprofit organizations. I have worked for two of the world's largest, most influential advertising agency networks, whose clients were among the leading corporations in the world, and I have worked for small, boutique agencies whose clients were themselves creative innovators who demanded that I think outside of the box and provide them with unusual, cost effective solutions to their marketing challenges. I have extensive experience in event promotion, providing marketing guidance and design for gala benefits, conferences and large public gatherings. For the past decade, my company has been the agency of record for the annual Earth Day celebration held at Grand Central Terminal, Times Square and Union Square in New York City. The Big Apple Circus is another ongoing client, which for the past ten years has relied on me to design and produce the its seasonal souvenir program, signage under the big top, and invitation packages and graphics for its annual galas. I have also provided event marketing and design services to Lincoln Center, City Center and many leading nonprofit organizations.

    One thing common to most of my clients is their commitment to enriching—in some cases saving—people’s lives. Over the years I have worked with clients whose mission is to make the world a better place—be it through the arts (Big Apple Circus, Lincoln Center, Metropolitan Museum of Art), humanitarian programs (the International Rescue Committee, AARP), helping people to see more of the world (working with travel industry leaders) or just helping people find a place to live by providing advertising and design to the New York City real estate market.

  • Education
    • BA English/Creative Writing
      University of Miami
      • Alpha Epsilon Rho – national honor society for students of broadcasting and film • House Manager and projectionist at Beaumont Cinema (300-seat campus movie theater) • Staff member, annual Wilson Hicks Photojournalism Conference sponsored by the Communications Department • President, University Student Food Co-op • 3.75 GPA
    • non-degree Graphic design (various)
      Parsons School of Design
    • non degree Graphic Design (various), Advertising
      School of Visual Arts
    • non degree Life Drawing
      Arts Students League
  • Experience
    • Partner, Creative Director
      Avenue C Productions
      Jan 1993 - Present (33 years 5 months)
      Design and marketing communication firm based in New York City. Print and online advertising, promotions. Clients have included: Big Apple Circus, Lincoln Center, City Center, Earth Day New York, International Rescue Committee, AARP, Hispanic Federation, Nontraditional Employment for Women, The Carter Burden Center for the Aging, The Durst Organization, Online Marketing Group, Switzerland Tourism, Tourist Office of Spain, Tourist Office of France, Rail Europe, many Caribbean boutique resorts, etc.
    • Mgr. of Public Relations and Publications
      BBDO
      1985 - 1992 (7 years)
      Managed in-house PR department and served as editorial director for all agency publications. Wrote speeches for the chairman. Managed PR effort around Omnicom merger, among the top advertising stories of the the 1980s.
    • Art Director
      Practice Press
      1987 - 1990 (3 years)
      Designed, art directed and created art for Practice, the Journal of Politics, Psychology and Culture. Designed and wrote ads and promotional materials for this progressive journal published in NYC. Pro bono.
    • Art Director
      US-Congo Friendship Committee
      1986 - 1988 (2 years)
      Wrote and designed brochures, special reports, newsletters, signage for this organization concerned with the plight of Zaire (now Democratic Republic of Congo) under dictator Mobutu Sese Seko. Pro bono.
    • Instructor of Public Relations
      Fashion Institute of Technology (FIT)
      1986 - 1987 (1 year)
      Taught class in public relations to matriculated FIT students and non-degree professionals.
    • Mgr. of Public Relations
      Doyle Dane Bernbach
      1981 - 1985 (4 years)
      Managed in-house PR department and wrote/edited agency's publications. Involved in PR effort following the death of Bill Bernbach, a legend and possibly the most important name in advertising history.
  • Skills
    • Art Direction
    • Copywriting & Editing
    • Graphic Design
  • Elsewhere on the Web
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  • On Coroflot
    @jeffwilliamsondesign, member since 2013
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