Jena Kane

Founded in 2012, The Lost Pony is an independent clothing and accessories line, which has been sold in Brooklyn boutiques and online at the Nylon shop.
As the founder and designer of the company, my duties include:

-composing seasonal collections
-design all artwork for prints
-assemble artwork in a print-ready format
-apply hand-done processes to garments such as dying, washing, cutting, sewing and silk screening
-shoot models for seasonal look books and product photography
-photo retouching and all graphic design for media and web
-social media upkeep (Instagram, Twitter, Facebook, Pintrest,Tumblr)
-implement marketing strategies
-implement sales strategies and maintain buyer relationships

Graphic Design, Illustration, Live Sketching, Brand Representation, Photography & Retouching
for print, web, live events and social media.

Clients Include:

Project No. 9
Working with the founder of the company to design marketing and promotional material for various clients.
Hand drawing, Adobe Photoshop and Illustrator are implemented.

MGA Entertainment
Design illustrations for new toy line.

Macy’s Bar III
Responsibilities Include: Work with fashion designer to conceptualize seasonal graphics for intarsia sweaters. Work with a tight deadline and attend meetings on-site.

Samsung
Responsibilities Include: Creating fashion illustrations for display at the Rag & Bone NYFW event, on-site fashion illustrations of guests at fashion week events and the Samsung Galaxy Lounge, Representing Samsung at New York Fashion week events and Lincoln Center.


Declared Clothing
Responsibilities Include: Working with CEO to create graphics for apparel that fit a specific boutique niche.

The Lost Pony
Responsibilities Include: Direct, shoot, edit and create art for seasonal lookbooks, photo-retouching product shots and lookbook shots, creating designs for social media and web.
Designs and client base in the trendy young woman/junior's market.

Bailey Apparel
Responsibilities Include: Creating a high volume of trend-right graphics to present to buyers for mass market and boutique stores such as Delia��s, Rue21, CitiTrendz, TJMaxx & Marshalls.
Designs and client base in the juniors and young men's market.

Conceptualize, execute and present artwork to clients, while working with a team of graphic designers, fashion and fabric designers and sales representatives. Creating for a wide range within the apparel industry- from Junior and Missy to Men's and Boy's.
Research trends and compose seasonal and target-customer driven mood boards, as well as keeping up with pop culture and social media references that are relevant and fresh.
Working with branding and logos to create designs for liscenced brands, such as Aeropostale.

Clients include: Forever21, Tilly's, Aeropostale, Wet Seal, Burlington Coat Factory, Hot Topic

Graphic Designer & Merchandiser
Bailey Apparel
November 2010- Feb 2011

Gather trends and work with sales executive to devise strategic style groups to present to buyers.
Executing all artwork, including print, process and CAD specs.
Tech packs and color seperation to prepare art for print.
Clients include: Delia's, TJ Maxx/Marshalls, Rue21, CitiTrends, Ashley Stewart.

Graphic Designer
Freeze Central Mills
Work with merchandiser, graphics team and art director to supply quick-turn graphics presentations for clients. Print, process and tech packs.
Clients include: Forever 21, Journey's, Kmart, Wal Mart, Zumiez, Kohl's, Spencer's Gifts, Target, 5Below