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Trend Forecaster & Strategist

Jena Nesbitt

Portland, OR
Available Now
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  • About
  • About

    Energetic creative professional with 10+ years in trend analysis, brand strategy, product design & business development obtained from positions working in lifestyle, fashion & interior industries.

  • Education
    • Bachelor of Fine Arts BFA Fashion/Apparel Design
      Illinois Institute of Art
      2008
    • High School Diploma
      not provided
      2005
  • Experience
    • Adjunct Instructor
      The Art Institute of Portland
      Portland, OR
      Jan 2016 - Present (10 years 5 months)
      - Teaching upper-level college courses at a NWCCU Regionally Accredited Post-secondary Institution
      - Past courses taught: Brand Strategy, Entrepreneurship, Social Media Branding, Emerging Markets, Trend Forecasting and Non-Traditional Retail
      - Create syllabi and coursework, give lectures and facilitate discussions according to the subject being studied
    • Co-Founder
      The Creative Roundtable
      Portland, OR
      Dec 2014 - Present (11 years 6 months)
      Co-founder of a community organization with over 4,700 members in the Portland area. Facilitating weekly meetings & hosting monthly events to educate, inspire, and connect creative entrepreneurs and freelancers.
    • Trend Forecasting Specialist
      Kroger
      Portland, OR
      Jun 2014 - Mar 2018 (3 years 9 months)
      - Conduct extensive research on consumer trends and create accurate seasonal forecasts specifying: color, materials and design details for art, marketing, packaging, product development & buying teams
      - Research, layout, and present 50+ trend reports annually
      - Specialize in understanding mass-market consumer trends in fashion, home & seasonal product
      categories
      - Develop clear and inspiring strategies to cross-merchandise products from different departments
      on social media
    • Surface Designer
      Kroger
      Portland, OR
      Jun 2014 - Dec 2015 (1 year 6 months)
      - Graphic, print and pattern design on Hard & Soft Goods
      - Design new concepts for original artwork, graphics, and repeat patterns to suit a breadth of aesthetics and trends
      - Collaborate with the senior art director on artwork revisions to ensure the quality of products based on manufacturer samples
    • Product Developer & Graphic Designer
      P. Flynn Design
      Portland, OR
      Feb 2013 - Mar 2015 (2 years 1 month)
      - Finalize art and typography for line of stationery and gifts
      - Aid in product design and research for seasonal items
      - Layout quarterly catalogs used by sales team
      - Front-end web design and online storefront maintenance
    • Technical Designer
      baggallini
      Portland, OR
      Mar 2012 - Feb 2013 (11 months)
      - Created and updated technical drawings used for specification packages, CAD books and marketing materials
      - Define display standards and create planograms used for visual merchandising in national department stores
      - Conduct quality control checks on development samples
    • Visual Merchandiser / Department Manager
      Urban Outfitters
      Portland, OR
      Sep 2009 - Feb 2012 (2 years 5 months)
      - Exhibit leadership by training teammates on customer service and product knowledge, while developing talented individuals for advancement
      - Effectively delegate projects and provide constructive feedback, allowing others the ability to reach personal goals and gain job skills
      - Assist in Visual Merchandising; change store displays, maintain merchandise standards, and assess sales reports to determine product placement
      - Utilize leadership skills on sales floor by providing excellent customer service and exhibiting knowledge of products and emerging fashion trends
  • Awards

    Startup Weekend PDX Winner - May 2013

  • Affiliations

    Freeform Radio Portland, The Creative Roundtable

  • Industries
    • Advertising
    • Apparel
    • Kitchen, Bath & Home decor
    • POP / Visual Merchandising
    • Soft Goods
  • Skills
    • Art Direction
    • Content Strategy
    • Creative Direction
    • Fashion Design
    • Product Design
    • Product Development
    • Textile Design
    • Trend Research
  • Elsewhere on the Web
    • n
  • On Coroflot
    @jenanesbitt, member since 2008
    • Following 4
    • Followers 6
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