Jenifer Schweitzer

Branching from one girl’s graphics, this is an independently owned boutique brand advocating 
for home decor for your mental health. |{life, styled with intention™}. www.spruceandadorn.com

“practicing how to organize the things we love to collect in life, in turn, being mindful to collect things that function for us”

Serving as a living portfolio piece, we’ve been scaling a specialized sustainable home decor consulting model to an access for all brick-n-mortar, encouraging community gatherings, live music and launching social impact fundraising. Navigating creative entrepreneurship with curve balls the year we established our first location in the season of a global pandemic, outgrew and changed locations, advocated through unannounced infrastructure construction and the building sale of our last location. Blessed with core creative skills over this period we have been expanding our signature product development lines. ‘goods for goods’ collections have included but are not limited to spruce & adorn™, 
Kiya Tomlin, Sandra Cadavid, Idia Dega + Atasa Solar, Navajo Water Project, World Central Kitchen, Rookwood Pottery…

We’ve been scaling from an initial order of candles and grown by 790% since 2018. Visit Recognitions*

Innovating businesses to communicate their story through thoughtful brand + environment development. 
| "no longer just a print experience, this is a real 'live' exploration of design; translated by your needs.

A design firm whose focus is telling powerful stories, developing dynamic environments and creating engaging & equitable brand culture. Visual communications specialist developing original technical designs, grids and layouts bridging strategic branding, immersive experiences and spaces and tangible assets for b2b and consumer needs. Clients include but are not limited to spruce & adorn™, Kiya Tomlin, Poise Foundation, Hotel Indigo® Pittsburgh East Liberty, Wallace's Whiskey Room + Kitchen, Wallace’s TapRoom, Uptown Sweats by Kiya Tomlin, Warwick Dentistry, Terri Bell and Associates…

Since 2001 we have been scaling communications tools building tangible assets and immersing audiences into next level environments embodying the values and missions with strategic visual + voice branding.

Upgrading the independently owned dental office of Joyce & Jack Warwick of Warwick Dentistry, their visual communications, branded voice and marketing assets.

Acting as creative & art director I first appraised the environment, office technology and techniques that set their office located in the downtown Pittsburgh’s Mellon Building apart from others in their industry. Embodying their philosophies that ‘dental technology has evolved tremendously and they maintain active in advancing leading-edge technology so our patients can always benefit from the most modern dental care available.’
My strategic planning process included rendering layouts including color schematics, implementing additional desirable fonts, updating the logo, fostering a written voice for their content, mirroring the comfort and compassion of the office, to translate in print and digital medias. Overseeing camera-ready styling, and storyboarding, my environmental design expertise was focused on de-escalating fear/anxiety of the dentist chair from the moment the office was spotted through the front-glass facade. In return, allowing the technology to provide the next level of sedation-free care.
Pittsburgh Magazine, Top Dentists 2025, 2024, 2022

Initial creative director for Pittsburgh's first of it’s kind launched by Governor's Hotel Company and managed 
by InterContinental Hotels Group boutique series, sister to the Kimpton Brand.

As graphic designer the process included logo customization & brand development, environmental signage, copy writing & environmental designs, strategic branding & marketing, sales card & kits, marketing tools, print and digital advertisements, movie screen advertisement, digital email signature slides, live music branding & engagement, website mirroring the environment, social media channels, jointly event promotions with the restaurant, seasonal and holiday menus, local experience itineraries plugging independent businesses.

As environmental designer taking into account resources around the building including unused banner poles, how lighting fixtures on the building and windows would incorporate in the large windows seized for billboard opportunities for educational resources about the hotel, it’s philosophy and commitment to the historic neighborhood.

As as marketing consultant capturing the opportunity to foster really creative analogue ways to go organically viral on the streets of Pittsburgh. My philosophy… if you cannot get the locals onboard by naturally recommending your business you are missing the bigger picture.
By launching Live! Music I was able to resuscitate the energy of the neighborhoods historic entertainment legacy > by enrolling local musicians we were able to create a new safe space to honor the art of locals > by sponsoring live music events in downtown Pittsburgh we were able to expand our audience > by sponsoring neighborhood adverts we were able to include micro-owned businesses to enlist in a local directory for travelers, those employed in the neighborhood and residents of the region > by creating concert like tickets w/lunch promos we were able to enroll the theatre theme to introduce locals to the restaurant and its new chef.

Transforming an off the beat and path by appointment artist studio in Pittsburgh’s developing East Liberty borough as environmental designer identifying the potential to the space, in combination with the clients vision, for minimum effort to immediately transform the space on a friendly budget. The space served as a family friendly retail environment defined by the clients multiple roles as mom, wife and entrepreneur/designer.

Acting as retail merchandiser, I would coordinate, organize and synchronize the floor with a storytelling experience that would equally honor the homes to Uptown Sweats by Kiya Tomlin, Sandra Cadavid and Gina Mazzotta Millinery implement a place where the kids of these ceiling-breaking women entrepreneurs could feel welcome being kids in the space.

In spirit of fostering community relationships, as brand manager + marketing consultant, I served a duel role in the collaboration between neighbors Hotel Indigo® Pittsburgh East Liberty and Uptown Sweats by Kiya Tomlin for front desk uniforms.

My graphic design role included rendering layouts including color schematics, implementing, storyboarding, hand-building store signage and overseeing installations, designing and producing customized sales kit for market, a branding guide and expectations for the developing store front, brand styling guide for the Hotel Indigo® Pittsburgh East Liberty and supporting art and proofreading art by additional supporting designers.

Acting again as space planner upon relocating as Kiya Tomlin Work/Shop on Butler Street in Etna, Pa.

Since 2014 Kiya has been instrumental in breaking glass ceilings from Kiya Tomlin Uptown Sweats Signature Collection to Kiya Tomlin, NFL’s first Black Female License holder Kiya Tomlin x NFL and infamous The Coach T Collection.

freelance creative director, graphic designer, editorial contributor + advertising sales

Acting as creative & art director I raised the quality of visual presentation—from production issues and overall readability reassessing the grid, stylesheets, ad placement and overall pagination—in Issue 1 to elevate issues 2-5, design layouts, produce the magazine for print, oversee the creative teams to meet fast-paced deadlines and production dates.

My strategic planning process included rendering layouts including color schematics, implementing additional desirable fonts, overseeing camera-ready styling, and storyboarding to embody the next quarters theme. Resulting in established expectations for news advertisements, word counts for writers and canvas dimension for contributing photographers/illustrators forecasting for things like final output binding disruptions.

As a contributing editor the process included idiation of editorial and writing as the home decor expert and contributing additional editorial by writing short stories to fill in editorial real estate for final production deadlines. 
Also bridging the print edition to the growing social media/digital audiences. As a contributor of ad sales I identified & highlighted local marginalized businesses to assure their visibility on the platform of local cultural experiences for businesses like Shadow Lounge, 720 Music, Slide Worldwide, Strong II Dry Cleaners, Kelly Strayhorn Theater, Oh Yeah!, Touchstone Center for Arts, Hospital Albert Schweitzer, Choderwood, Diehard’s International, Revision Space Gallery, Point Breezeway, Yoga Roots on Location, Pastitio.

Increased Viewership, Partnerships, Creative Team, Digital Footprint, Advertising Dollars and Pages of the Magazine

environmental design, merchandising, sales and management
Pier 1 Imports | Pittsburgh, Pa and Cincinnati, Oh 2002–2004
Training as a store manger I worked with customers and staff to best understand their basic needs and wants admits 
a vast inventory of home decor. In an intensive training programs I floated between five stores, across two regions, liquidated one store, trained with corporate to open a larger location, finessed location logistics; upholding company standards and flex to each stores unique customer + employee base. Including Cincinnati's first regional shopping center in Western Hills, Blue Ash, GM headquarter’s Tri-County Plaza and Pittsburgh’s GM headquarters in Monroeville.

Manager in Training; Store Liquidation, Grand-Opening of the regions largest location; Top Consumer Credit Card Opener

Training as a Store Manger I worked with customers and staff to best understand their basic needs and wants admits 
a vast inventory of home decor. In an intensive training programs I floated between five stores, across two regions, liquidated one store, trained with corporate to open a larger location, finessed location logistics; upholding company standards and flex to each stores unique customer + employee base.

senior visual corporate communications; print specialist

Visual communications specialist developing original technical designs, grids and layouts for print publication designs honoring brand standards for the likes of U. S. Steel, Carnegie Museum of Art, Marathon Oil, Allegheny Energy, Calgon Carbon, Carbide Graphite, S & T Bank, Epic® Metals, Drake Well Museum, PennLine, About Pittsburgh, The Polish Film Festival and more. Project manager of a team of five in-house employees and outside editors, proofreaders, marketing clients and press staff to produce multiple annual reports, internal magazines and misc. print projects. Art director of the publications organized, coordinated, styled, edited, designed, revised and released files, overseeing press checks and quality control 
in the final production stages. Acting as a pivotal team member of the overall team helping the office evolve from traditional type setting technique to the developing industrial age of advanced technical software on desktop computers.

Rose from intern to senior visual designer in 2 short years; overseeing the print sector of the business as the digital portion developed.