Client, Ford Trucks was in search of a way to provide their consumer with a comprehensive rating system to help them determine the best truck to buy for their specific needs. Knowing each consumer's needs are unique, we came up with the Ford Tow Guide. Based on consumer research we determined the best deliverables for their program would be through print, web and mobile. I developed the design for the online pieces based off of a Drupal-supported responsive platform. Working with the editorial team I created an annual publication for the guide. The result; a package consisting of a responsive website viewable across all devices, an annual guide to buying with reviews, ratings and performance, as well as a digital version of the print guide; viewable across all platforms.
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