Jenifer Kresge

Reporting directly to the CMO; responsible for all branding, marketing and communication strategies for $3.1 Billion global corporation. Develop and manage a portfolio of 30 plus consumer brands and worldwide events in over 100 separate global markets. Direct team of more than 10 mid-to-senior level marketing professionals.

• Work closely with the Chief Visionary Officer and Chief Marketing Officer in the creation of product marketing and brand development, including; product(s) name, positioning, definition, packaging and visual design.
• Identify and define Jeunesse Global as a lifestyle brand. Through market research build corporate brand strategy, identity and marketing to deliver the corporate global brand effectively to the market.
• Direct team to create top-level visuals for advertising campaigns for both print and digital. Concept and direct creative for global initiatives inclusive of video, global events social media, email, web, digital and print.
• Grow creative team through identifying strengths and consistently challenging, training and mentoring.

Direct and create industry leading audience experiences for over 30 international consumer brands. Deliver brand utilizing platforms inclusive of video, web, email, mobile apps., special publications, print ads, events, trade shows and more. Develop marketing strategies to position both Bonnier and client brands.

• In collaboration with the VP of Brand and Director of Marketing, use market research, to establish new opportunities and work to develop effective strategies in order to successfully deliver each brand to the
correct audience.
• Manage and mentor in-house and freelance designers. Negotiate contracts and pricing within estimated budgets.
• Instill a culture of open communication and collaboration with cross-functional teams.

Direct creative vision and brand strategy, from conception to execution, for Orlando magazine, Orlando Wedding, and Orlando Home+Garden. Lead creative team on editorial, marketing, video, social and web design.

• Establish long term marketing goals, strategies and execution for Orlando family of brands as well as their clients.
• Art direct and concept all photo shoots. Manage and mentor in-house and freelance designers.
• Implemented a redesign of company website, the addition of a digital edition of the three Orlando publications and spear headed a social media initiative all resulting in increased exposure for company brands and more revenue opportunities for client brands.