Jenifer Kresge

NEVO was looking to create packaging for a more consumer-friendly set. Previously NEVO was offered only in single flavor cases. The goal was to make NEVO a more consumer-friendly product. We came up with the four pack concept and also offered a variety pack so all flavors could be sold together. As Art Director, I worked with the existing can branding to create the four pack box sets and also reimagined the logo to reflect all four flavors. I offered the sets in both a black and a white option.

• Packaging Design
• Kitchen, Bath & Home Decor
• Creative Direction
• Point of Purchase