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Off-Road Gear Guide - Brand & Editorial Design

Having multiple events, throughout the year. nationwide, the Off-Road Expo was in need of materials to promote the event and also serve as an at-event program. The solution was to create a gear guide that could serves as a pre-event magazine to be distributed to off-road enthusiasts. The gear guide was then made available for sale at each of the Off-Road Expo Events. I first established the logo and brand identity. I then established the fonts, style sheets, department templates, grid and design of the magazine.

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Freelance, Full-time
Jenifer Kresge
Creative Director | Brand Strategist | Consultant Orlando, FL