Jennifer Misterio

Completed an online certification through DigitalMarketer by Ryan Deiss while working with Cirius Marketing, a digital marketing agency led by CEO Nick Ciriello based in Ohio, USA. The role was performed remotely as a Graphic Designer, producing marketing materials for both print and web. Print work included packaging design, prototyping, and website design mockups, with a strong specialization in branding. The company’s core mission centered on helping small businesses succeed, particularly startup founders in the early stages of brand development. Key responsibilities involved shaping corporate identity systems such as brand colors, slogans, taglines, advertising materials, and overall market positioning. Beyond design execution, work also supported customer retention strategies and long-term brand development. Based on performance and growth potential, further skill development was encouraged, leading to the completion of the certification program. This milestone strengthened expertise in customer value optimization and value-based marketing principles.

Completed alongside work at Cirius Marketing (Ohio, USA) during 2018–2020. Following certification in Customer Value Optimization, advanced training was pursued to further enhance messaging, persuasion, and conversion strategy skills. The program focused on creating high-converting content across multiple platforms, including social media captions, landing pages, websites, and marketing assets for both digital and print. Emphasis was placed on persuasive communication techniques designed to increase customer engagement and drive purchasing decisions. The training significantly contributed to supporting startup clients in establishing strong market presence, aligning with the company mission: “We help small businesses win.”

Completed a Bachelor’s Degree in Fine Arts, Major in Advertising Arts at the University of San Carlos – Technological Center. The program combined creative practice and strategic communication, covering marketing and advertising fundamentals, layout design (Adobe Creative Suite), traditional rendering for advertising, photography, concept development, essay writing, art appreciation, worldviews, and humanities. Academic progression included a temporary work period in 2010 at RightClique Advertising Events + PR as a Graphic Designer, providing practical industry exposure prior to degree completion. The program was later completed through thesis submission and graduation, finalizing formal academic credentials in advertising arts and visual communication.