Above, a spectrum of concepts tested for brand appeal and store visit consideration via monadic survey.
Above, final concept for the evergreen storefront brand campaign, driving comprehension of the Amazon 4-star brand promise through a compelling representation of the product curation (four stars and above, new and trending, top sellers).
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Amazon 4-star : Brand campaign 2022
Evergreen brand campaign for Amazon 4-star. A range of concepts was tested via monadic survey to determine which concept best communicated 4-star brand positioning.
