In email and social media, we celebrated Mom's unique interests and skills through personal stories, sourced from store associates.
In windows, we celebrated mom's unique skills and traits through photography, sourced from the Amazon Books team. We paired those traits with curated gift selections.
Close-up of the large window sign, featuring a photo submitted by an Amazon Books team member.
In-store, gifts were curated by a theme that aligned with mom's interest, skills, and accomplishments. Amazon Books team members shared photos of their moms for use on signage.
Gift feature signage.
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Amazon Books : Mother's Day 2021 campaign
Our concept for Mother's Day 2021 utilized photos and stories celebrating Mom's unique skills, interests, and accomplishments, sourced from the Amazon Books team and store associates.
