Three names were tested for the premium skincare brand: Belei, Glance Studio, and Glanceworks.
Packaging concepts for the brand name Belei.
Packaging concepts for the brand name Glance Studio.
Packaging concepts for the brand name Glanceworks.
While all packaging concepts tested met the action standard for purchase intent and search click through rate, only the Belei concepts met standard for brand name recall. Three final Belei packaging system designs were tested via monadic survey, and the design above had the highest scores for the evaluation criteria.
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Belei, an Amazon Brand : Identity and Packaging
Identity and packaging for Belei, a gender-neutral skincare line. Each product is built around key ingredients with proven effectiveness, and is free of ingredients recognized as potentially harmful. The brand promise—“No Beauty Secrets, Only Beauty Solutions”—underscores Belei’s results-oriented approach.
Executive Creative Director: Daniele Monti
Creative Directors: Jen Polaski, Carole Hurst
Designers: Nicole Harter, Jenna Beck
Copywriter: Sarah Bergey
Brand Manager: Lauren Kang
Production Lead: Kyle Fuson
Artwork Manager: Michael Dwyer
