The Japanese word enso represents a circular calligraphic form. The name evokes calm and a sense of being complete, and captures the blend of Pacific Northwest refinement and Asian minimalism present in the homes.
Brand photography, by photographer Chase Jarvis, represent an urban retreat filled with objects from travel, the natural world, and personal time well spent. Natural textures and rich earth tones complement the finishes of the home interiors.
Collateral comprised an embossed vivella binder, lifestyle brochure, finishes brochure and floorplans.
A series of four print advertisements for Enso.
The Enso marketing website.
Marketing signage at Enso.
Enso condominium, just right of center, and adjacent retail at 2201 Westlake, South Lake Union.
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Enso : Identity, Branding and Marketing
Identity, brochure, advertising and website for Enso, a 135-unit luxury condominium. Branded as "Your urban retreat", materials present light-filled interiors which blend Pacific Northwest refinement and Asian minimalism. Developed by Vulcan Real Estate in South Lake Union, Seattle.
