Project brief for retail single origin coffees.
Initial exploration organized along axes of visual complexity and similarity to core coffee packaging.
Favored concepts from initial exploration selected for refinement.
Concepts tested for extensibility to other single origin coffees.
Concept expansion.
Final whole bean packaging for Single Origin: Sulawesi.
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Starbucks Single Origin : Packaging Case Study
New concept development for single origin coffees in Starbucks retail cafés. Design by Starbucks Global Creative.
