Jenna Angradi

• Currently leading strategy with the Creative Director and CMO for a company-wide rebrand
• Optimizing the Ecommerce mobile and desktop site based on metrics to increase conversion
• Designing all digital and retail marketing merchandise for all retail partners
• Translate website strategy into executable layouts
• Work on initiative planning with Marketing and PR in order to accomplish unified business solutions and goals
• Liaise with front and back end developer to ensure all digital dates are met
• Develop creative strategy and vision of in-merchandising based on brand equities and launches as well as competitive on-shelf knowledge

• Currently rebranding the company in phases from fonts to imagery while simultaneously executing a range of creative collateral for every department
• Collaborate with AVP of Marketing to make sure all creative needs are met for all channels: Certified, Ecommerce Education, Social Media, Flagship Salons, Wholesale and Operations
• Responsible for creating and maintaining Ouidad's new brand guidelines when executing creative including, but not limited to: Photoshoots, banners, ECommerce assets, print collateral and retail assets
• Plan and execute all product and model photoshoots for seasonal collectives while maintaining a budget
• Build new creative processes to ensure efficient and effective communication
• Design site pages to ensure efficient UX design allows for conversion
• Stay current with market trends to asses competition
• Collaborate with Ecommerce Director to create seamless navigation for customer

• Work closely with UX and VP of Ecommerce on new product templates for web, advertising and mobile
• Partner with UX team and VP of Ecommerce to conceptualize and design new interactive and intuitive landing pages
• Collaborate with VP of Ecommerce to strategically create templates and designs for optimized email templates
• Execute a range of online and sometimes offline creative work for Advertising and Marketing
• Maintain and advance Restorsea's visual brand identity by creating and enforcing brand guidelines
• Collaborate with editorial and marketing teams to ensure creative is aligned with project objectives
• Participated in an intensive site optimization and implemented beginning stages of site redesign
• QA site after weekly publishes to ensure a high-quality experience for customers and work with UX team to resolve issues

• Provide creative direction and designs for Q In, a digital magazine that lives on QVC
• Work directly with Legal, Planning, Web Content Production Coordinator & Quality Assurance to make sure a page a day of Q In goes live every day at noon
• Provide creative direction and designs for Style on Q and Beauty iQ, two e-newsletters for QVC customers
• Collaborate with 4 different teams at QVC regarding strategic planning and product use of Q In, Beauty iQ and Style on Q
• Recommend, design and optimize interactive website features to enhance user experience

• Manage and design weekly email campaigns and corresponding website assets: Magazine pages, banners and social media collateral as necessary.
• Design(ed) many of the top-converting Send the Trend emails
• Edit and produce email copy as needed to achieve marketing goals that correspond with design
• Execute projects following brand guidelines while managing multiple strict deadlines

• Design for editorial and marketing creative concepts

• Create mock-ups and concepts that correspond with the scope of a project

• Work closely with Senior Multimedia Designer and Director of Marketing to complete projects from start to finish

• Collaborate closely with Senior Multimedia Designer and Director of Marketing regarding branding and integration with QVC projects and initiatives

• Contribute ideas regarding photo shoot style, pre-planning and assisting on photo shoot set

• Collaborate with the Director of Social Media regarding strategies and objectives to increase user engagement and create brand advocates
• Retouch product and model shots for trend and creative campaigns
• Designed logo for Beauty on Q and currently designing magazine issues
• Designed logo, packaging and collateral for Uvedi beauty line

• Managed and created content for all social media accounts: Facebook, Twitter, Google+ and Pinterest for target audience of women ages 30-60
• Worked closely with corporate to implement and curate content for Facebook campaign to educate target audience and community about elder care and elderly struggles
• Researched competitors’ social media strategies and focused on positioning Home Care Assistance as the leader in elder care
• Measured campaign effectiveness through Facebook analytics and community feedback
• Collaborated with corporate and the Director of Marketing regarding ad strategy, direction, verbiage and design
• Compiled weekly budget, objectives and ad lead report
• Managed Google Adwords account and SEO
• Interviewed, hired and conducted training/orientation for caregivers as well as organized caregiver payroll
• Held caregivers and employees accountable for office compliance with all HR policies including hire packets, regular reviews, incident reporting, and disciplinary actions
• Oversaw all daily operations and processes including maintaining caregiver database, work schedules, client satisfaction and caregiver qualifications
• Recommend caregivers to cases based on matching schedules, personality fit and skill fit with clients
• Organized and led company meetings and created agendas
• Designed and created content for e-blasts to all caregiver and referral accounts

• Researched, developed, created content and maintained social media “voices”/accounts for all clients that were brand-centric, educational and emotionally appealing to target audiences
• Collaborated closely with principal owner to develop strategic social media plans, goals and objectives for Suncoast Schools Federal Credit Union (SSFCU)
• Used SSFCU’s Facebook to educate members/the community about differences between banks and credit unions as well as how to protect consumers’ personal information from phishing scams, while maintaining a professional yet emotionally appealing social media “voice”
• Executed several campaigns and contests to grow ‘likes,’ increase engagement and create brand advocates for all clients
• Created, implemented and analyzed social media, marketing and editorial content calendars for clients
• Analyzed each social media account weekly to identify strengths and weaknesses in strategy. Monitored and replied to ALL consumer posts in a timely fashion
• Directed and executed a non profit client’s complete re-brand and message including logo, tagline, all collateral materials, website design, Facebook, YouTube and video (myframeworks.org)
• Managed and created content for Frameworks of Tampa Bay Inc. blog and Constant Contact eblasts
• Wrote more than 50 press releases and placed clients in local and national publications
• Worked with local/national media for every client interview including angles and questions
• Created interview message points as well as speeches for each client
• Provided art direction and strategy for ads, press kits, infographics, brochures, e-blasts, articles and marketing strategies for all clients
• Media trained clients, including CEOs, for interviews and news segments
• Taught two Facebook 101 classes to adults in Tampa Bay community
• Redesigned Brock Communications company website, worked with programmer to implement Wordpress website

• Designed landing pages, email designs, banner ads and logos for clients
• Stayed informed of affiliate marketing trends and best practices
• Designed company business cards, invitations and name tags
• Led brainstorming initiatives regarding graphic design trends and room for growth within the company
• Worked with the CEO on redesign of Integraclick.com
• Collaborated with CEO and team members in designing a search engine aggregator, yourlist.com

• Wrote 2 press releases for Lackawanna County Drug Treatment Court
• Researched communication problems, solutions, and target audiences for upcoming events
• Cut and revised budget plans for clients
• Collaborated with publicists and agents to plan future fundraisers for the Lackawanna County Drug Treatment Court

• Designed ads, promotional cards, brochures, store layout, and window displays
• Updated the Verailles website products, registries, and currently redesigning website
• Ran errands, made client calls, held company and client meetings
• Interacted with customers and home decor designers regarding sales.

• Worked directly with clients to design ads and promotional pieces
• Marketed new promotions by making flyers and brochures for the magazine
• Designed unique editorial layouts for monthly issues