Jenna Ricketts

Designing both in web and print for a range of clients. Combining design sense and front-end programming abilities to strengthen website aesthetics and functionality. Experienced working with small businesses and start-ups to establish marketing fundamentals for effective design and branding.

Managed projects and teams for the development of websites ranging in content. Generated information architecture plans for websites, focusing on user experience, navigation and aesthetics. Responsible for front-end web programming for complete site development, team projects, WordPress template enhancements and E-mail marketing templates. Designed for both web and print applications. Participated in project critiques for web, print collateral, advertising, branding, packaging and signage. Regularly presented design concepts and progress reports to clients.

Worked directly with clients and outside Marketing Departments in determining clear design objectives, strategies and concepts. Developed intimate knowledge of client brands, products and target demographics. Conceptualized, produced and presented complete web and print products. Responsible for developing proposals, bidding, scheduling, estimating and time-tracking. Organized and directed photographers, programmers, printers and other vendors to produce work that consistently gained positive recognition from clients and Creative Department.
• Collaborated with core team in developing, designing and producing the premiere issue of an award-winning national magazine.
• Identified prime marketing opportunity and proposed elevated design strategy for sales brochure which became the key collateral tool for largest client’s sales department.
• Developed and implemented solid brand identity and promotion for start-up company resulting in immediate sales leads in spite of well-established competition.
• Proposed and implemented creative strategy, including both web and print, for non-profit client, increasing donations by 30% in the first 6 months.
• Pursued and developed relationships with new contacts resulting in increased sales and client base.

Managed, coordinated and executed a full range of design products, including advertisements, brochures, newsletters and direct mail, for a national market. Worked in tandem with marketing and media-buying departments in developing comprehensive Marketing Plans. Communicated directly with new sales leads and clients, collaborated with copywriters and printers, and directed on-site photo shoots. Responsible for final review and proofing of all design projects.
• Improved company recognition and perception through the redesign of the company’s brand, collateral and fulfillment products.
• Developed and implemented new agency standards, enhancing product quality.
• Major role in generating and retaining clients through national conventions, print consultations and account management.

One of two interns selected out of over 300 applicants.

Offered full-time position upon completion of internship.