Jen Marco

Management Company - Art Director

Adler Boschetto Peebles - New York, NY

Accounts Pet Rest In Peace Memorial Center, Recovery Planner, Swingbox, TITLE Boxing Club Milford

- Greeting card mail order catalog

in the financial services, retail and consumer markets. * Accounts: MasterCard, Citibank, George Kovacs Lighting, Avis, Pitney Bowes, Mark Twain Library, TDA Website * Present to and communicate effectively with clients during all phases of project development * Initiate and facilitate solicitation and acquisition creatives Enhance creative development through analysis of testing data Develop and create marketing campaigns Direct website design and development Concept and produce marketing initiatives Collaborate with client copywriters, proofreaders and printers, designers, photographer, and illustrators

Breckenridge, Keystone, Vail Resorts * An in-house corporate design department supporting sales and marketing efforts in the ski resort industry. * Clients included: Vail, Beaver Creek, Breckenridge, Keystone, Vail Resorts, Arapahoe Basin * Design and produce 4-color printed media including: advertisements, brochures, direct mail, newsletters, logos, catalogs, letterhead and corporate identity communications to solicit travelers nationally and locally Target advertising campaigns to Front Range customers for local ski travel Advertise and communicate to potential travellers in local tourist board areas Develop communications for ski area customers on location * Managed print vendors during all phases of project through completion

An in-house marketing and development department specializing in direct mail within financial services, retail and consumer markets. Accounts: Bank of America, American Express, Wells Fargo, Citibank, FYE, 1-800-Flowers, Citibank, The Hartford, Inc. American General, Minnesota Life Increased revenue by over $149 million by strategically reviewing testing data and ensuring high response rates with targeted and effective creative. Maintain accountability for quality, standards and costs. Develop and direct junior team. * Oversee development and production of all promotional and collateral materials, and coordinate with printer and other vendors to ensure all projects are delivered in a creative, timely and cost-efficient manner Launch and develop new products through strategic marketing channels Analyze testing data to define benchmarks for next phase of creative development * Market through multiple channels (DM, TM, CSM, Online, VRU) to gain membership sales Execute winning direct mail packages, inserts, and bangtails * Collaborate with strategy, copywriters, designers, proofreaders and printers, to develop and market product services * Produced over 100 new promotions, increasing response rates by as much as 85%, Ensure that all materials are consistent with client standards and receive the appropriate legal, compliance and/or regulatory approvals * Create effective retention materials (in both concept and design) that reduce cancels * Work as a team to concept and pitch at new business meetings Design and manage the creation of detailed membership materials Generate new ideas for packages and names of services * Tanen Directed Advertising - South Norwalk, CT

TITLE Boxing Club is a national brand identified as a top growing brand in the fitness industry. A premier fitness facility franchise focused on boxing and kickboxing workouts. Grew the business to achieve top 10 and 25 status in the franchise system for revenue growth 4 years in a row. * Manage all operations including sales, marketing and training including a team of 12 employees * Responsible for all revenue generating activity of the operation with areas of focus such as membership, personal training and merchandising sales * Foster a successful and energetic culture, while maintaining employee retention * Prepare all forecasting and monthly goals for the facility. Use KPIs and performance metrics to develop action plans * Identify and create strategy for all marketing activity. Various activity includes in-club, grassroots, events, partnership marketing, advertising, traditional and digital media. Source all new marketing vendors and highly engaged in CX/UX, Digital, Social, Web Design, email marketing * Design advertising, web, marketing, and promotional materials for business development use * Formed a strategic alliance with franchisor to implement new programs, trainings and marketing strategies used to implement across the franchise system * Hire and fire where necessary and train, coach and mentor staff. Create development plans to increase skill sets of personnel to meet goals