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Holiday 2013 Style Guide. The Style Guide contains the positioning statement and examples of how the campaign should be consistently executed across all channels.
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This is the banner that hung in every store conveying that OfficeMax was a holiday gift destination. From tech products to mobile solutions and stocking stuffers, we had something for everyone's wishlist.
Full endcap for Chromebook promoting Cloud storage.
Full Endcap for Touch technology.
Full Endcap for fitness-related products/gifts.
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Holiday 2013

I created the 2013 Holiday campaign by starting with a positioning statement that focused on OfficeMax as a destination for Holiday shoppers. Working closely with the design manger, we created a fluid campaign that was featured throughout the OfficeMax chain.

Jennifer West
Copywriting and Communications Professional Chicago, IL