Marketing Healthcare
Marketing Healthcare from Jennifer Wojcik
Marketing Healthcare

The healthcare industry is broad. I have marketed to many segments in the supply chain- Hospital, Retail Pharmacy, Drug Wholesalers, Health Labs, Home Medical Equipment (HME), Home Health, and Medical Surgical Suppliers. Plus, I have created a website with content emphasizing the benefits of working with your local health insurance agent. All that and a social media presence too. My roles included: design & development of eNewsletter and email templates, sales copy writing, transactional triggered email copy writing, website content development and writing, and social media posts.

Pharmacy Packaging Email - Healthcare target audience.
eNewsletter - Designed, coded (HTML/CSS) and launched the first healthcare e-Newsletter.
View PDF
Licensed Insurance Agent Website - Tweaked template, obtained photos and wrote copy highlighting the features and benefits of working with a local professional agent who understands health insurance.
Licensed Insurance Agent Mobile View - Wrote "add value" type copy explaining the reasoning behind healthcare symbols.
Trigger Email - First in series for a new customer purchase. Reasons to get connected and stay connected with the brand. Wrote all copy.
View PDF
Trigger Email - Second in series for a new customer purchase. Highlighting custom packaging solutions. Wrote all copy.
View PDF
Facebook Post - Finding creative ways to engage audience without a mentioning a specific product.
Pinterest Post - Creative ways to showcase products.
Part 1 of 2 Healthcare Email Design Improvements - This is the original template in which I made user experience, marketing and branding improvements.
View PDF
Part 2 of 2 Healthcare Email Design Improvements - Theses are the improvements: removed duplicate social media icons, add top nav, added "Login" and "Order Now" to side nav, re-positioned the side nav with better color and spacing to make readable. Added color to the footer section and re-positioned text and branding logo.
View PDF
Facebook Post
Facebook Post
gLike
Marketing Healthcare

The healthcare industry is broad. I have marketed to many segments in the supply chain- Hospital, Retail Pharmacy, Drug Wholesalers, Health Labs, Home Medical Equipment (HME), Home Health, and Medical Surgical Suppliers. Plus, I have created a website with content emphasizing the benefits of working with your local health insurance agent. All that and a social media presence too. My roles included: design & development of eNewsletter and email templates, sales copy writing, transactional triggered email copy writing, website content development and writing, and social media posts.

Available
Full-time
Jennifer Wojcik
Online Marketing Specialist Chicago, IL