Jennifer Wojcik, Online Marketing Specialist in Chicago, IL

About

In my roles, I have been responsible for the success of online marketing including developing and executing strategy, scope and implementation plans for projects that directly impact the company website(s) and customers' online experiences. No matter the medium, I ensure customers are provided with an exceptional experience across all digital touch-points. I enjoy the challenge of delivering action plans to solve for bottom line business growth online.

I create and plan digital marketing content and assets on the company website(s); this includes the social, mobile, search (internal and external), email marketing, and partner promotional based programs. I am skilled at producing branded e-mail campaigns integrated with social media & traditional marketing.

This role entails optimizing the online shopping experience to drive site traffic through external marketing efforts while increasing conversion through site presentation and product merchandising.

I am well versed and have experience in:

-Managing SEO campaigns and have a solid grasp of web analytics

-Using HTML and CSS along with basic JavaScript

-UX process

-Web support, editing and administration

-Working with web development teams to troubleshoot web issues and implement new strategies to improve web performance

-Four website re-designs + re-platform

Industries that I have worked with to help gain more business via their on-line marketing include:

-Healthcare

-B2B retail

-Higher education

-Manufacturing

-Entertainment

I am passionate about education . I tutor the web design and development track at Harper College and help students troubleshoot coding issues. There is no greater joy than helping someone learn.

Experience

Tutor

Harper College

Sep 2013 - Present (12 years 9 months)

- Tutor students in various computer science courses related to the web visual design and development track.
- Assist web design students with understanding the course work and troubleshooting coding issues related to homework assignemnts and final project presentations.
E-commerce & Online Marketing Specialist

Action Bag Company

May 2013 - May 2014 (1 year)

-Managed 3 company B2B websites and achieved online targeted revenue goals for websites with shopping carts.
-Designed and executed digital marketing campaign strategies to drive traffic to the ecommerce and content marketing sites, build loyalty, and generate revenue.
-Partnered with creative team to develop images, content, features, promos and landing pages within the website to drive product sales.
-Mined CRM technology environment to create targeted lists for email and managed company email deployment while striving for increases in deliverability and open rates.
-Oversaw the day-to-day selling and promotion of site offerings in accordance with merchandising and marketing plans.
-Kept product information and content information displayed on website(s) fresh along with metadata for site search and SEO.
-Contributed to budget management with outside vendors for site maintenance, troubleshooting , web enhancement/improvement projects, which lead to a website redesign and re-platform project.
-Prepared and analyzed web/sales reports for executive management.
-Researched market trends, consumer trends, and stayed plugged into technology trends for incorporation in marketing programs to drive business growth.
Website Committee Co-chair, Volunteer

American Marketing Association, Chicago Chapter (Chicago AMA)

Jul 2011 - Jul 2013 (2 years)

- Managed CMS regularly to update website content, structure and messaging.
- Performed website enhancements: Event Calendar, Email Archive, Global CSS changes to hyperlinks and content which resulted in a 2% increase in traffic for 6 consecutive months.
- Conducted Web analytics report to evaluate website performance.
- Develop website strategies and SEO/PPC campaigns for events.
- Co-Wrote Training Manual. Trained team members and manage team workflow.
- Contributed to new website design project including compiling marketing/user personas and writing technical requirements.
- Awarded Most Valuable Volunteer Award for the 2011-2012 program year.
- Event Photography as needed.
Freelance and Project Work

Jennifer Wojcik Marketing Services

Sep 2012 - Apr 2013 (7 months)

- Marketing project work for a variety of clients including to large corporations to start-up companies. - Work included: communications writing, content development, web design and development, e-commerce, keyword site search research and digital asset management.
- Clients included DeVry University, Grainger, Topco, RPP Enterprises and private insurance brokers.
Marketing Specialist-Freelance

DeVry University

Feb 2011 - Aug 2012 (1 year 6 months)

- Created 27 internal brand marketing campaigns used to stabilize and unify brand image across 12+ campuses.
- Worked closed with the Director of Communications to create and project manage a range of print and electronic communications.
- Obtained positive stories of faculty, alumni and employers used for marketing to new student enrollments.
Marketing Assistant

Raue Center for the Arts

2006 - 2007 (1 year)

Contributed to communications and marketing programs.
- Media Buying: Newspaper, radio, digital, and out-of-home.
- Event Marketing: Generated 400 new customer leads by spearheading theater’s trade show. Planned and managed budget, service contracts, booth design, logistics, show staff and marketing collaterals.
- Direct & E-mail Marketing: Launched direct mail and e-mail approach to expand customer database identifying 22,000+ potential customer.
- Lead Generation: Implemented new web-based integrated on-line ticketing system that incorporated web-leads into CRM software.
- Marketing Materials: Wrote copy and over saw production of media inserts, marketing collaterals and fund-raising letters.
- Public Relations: Wrote press releases to promote shows and events as needed.
- Community Relations: Chaired community outreach programs with the objective of developing advertising alliances and promotional events to expand community awareness.
- Promoted: To Interim Box Office Manager.

Industries

Skills

Elsewhere on the Web

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On Coroflot

@jenniferwojcik, member since 2014

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Jennifer Wojcik

Industrial Design Project Manager (Fractional / Part-Time)

Sr. Industrial Designer