Jenny Rapp

• Lead and manage User Experience team for 3 Supply Chain products
• Lead UXD and Visual Design team throughout product lifecycle from concept development, user research and detailed design
• Collaborate with Product Management, Development Management and stakeholders to align business priorities, technical requirements and user needs
• Facilitate stakeholder requirements sessions to understand and document business value and priorities
• Create concept model and user scenarios based on personas for concept ideation
• Create mental models to map user needs to business priorities
• Provide creative direction to UX Designers and Visual Designers

• Led UX team in functional concept development for user research
• Created concept model and user scenarios based on personas for concept ideation
• Developed concepts, beginning with team brainstorming through asset development for user testing
• Defined research plan and test objectives for concepts
• Created functional requirements for website design and development

• Conduct Current State analysis for navigation restructuring and content modeling, including content audits, navigation mapping and documenting recommended strategies for future state navigation and content classifications and taxonomies
• Conduct heuristic evaluation on existing client websites
• Conduct Competitive Analysis for UX best practices; identify key features and functionality for future state design
• Provide support for user testing solutions, including outlining test objectives, conducting online card sorting and post-test analysis
• Provide Content Strategy activities, to include: content analysis from multiple data sources, content classification strategy, content modeling and definitions for current and new content types

• Provided strong creative leadership with project stakeholders to ensure consistent creative direction for multi-discipline user experience teams
• Conducted current state analysis for navigation restructuring and content modeling, including content audits, navigation mapping and documenting recommended strategies for future state navigation and content classifications and taxonomies
• Developed information architecture solutions to include: current state and future state flows, use cases, site maps/navigation schemas (traditional and faceted), content models, wireframes, functional specifications for Marriott.com
• Collaborated with User Research team to develop test plans and analysis
• Provided Content Strategy support activities, to include: content analysis from multiple data sources, content classification strategy, definitions for current and new content
• Provided Business Analyst support activities, to include: conducting stakeholder interviews, gathered and prioritized requirements, analyze current state and created future state business processes

• Gathered client requirements
• Created strategy and vision for web projects
• Managed graphic designers and production artists
• Coordinated with Information Architects, Content Strategists and Technical teams
• Analyzed user audiences in order to develop process flows, use cases, site maps and wireframes
Clients included: US Mint, BlueCross BlueShield, US Navy/NAVICP, DuPont

• Managed, designed and produced media projects for web, CDROM and video
• Worked directly with clients from strategy through launch

* Managed, designed and produced media projects for web, CDROM and video * Worked directly with clients from strategy through launch

* Manage, design and produce media projects for web, CDROM and video