Chad Dresnick LLC Brand Identity and Visual Communication: The project began with a simple request: to create a flyer outlining the client's HR services. The initial assets were minimal: a company logo, a headshot on a dark gray background, and a few basic PowerPoint slides with bullet points and certification logos. The work quickly expanded from creating a single flyer to designing a series of them. I was then tasked with designing a professional PowerPoint template. To ensure brand consistency and visual structure, I also proposed and created a guide for developing future presentations. The project's scope further grew to include refining the company's Constant Contact newsletter and designing a full stationery set, which included a notecard with an envelope, a business card, and letterhead.
Chad Dresnick LLC Brand Identity and Visual Communication: The project began with a simple request: to create a flyer outlining the client's HR services. The initial assets were minimal: a company logo, a headshot on a dark gray background, and a few basic PowerPoint slides with bullet points and certification logos. The work quickly expanded from creating a single flyer to designing a series of them. I was then tasked with designing a professional PowerPoint template. To ensure brand consistency and visual structure, I also proposed and created a guide for developing future presentations. The project's scope further grew to include refining the company's Constant Contact newsletter and designing a full stationery set, which included a notecard with an envelope, a business card, and letterhead.
CWCC Inc. Brand Identity Unification Project: The primary objective of this project was to unify the various brands under the CWCC Inc. umbrella. This involved reviewing each brand, refining its logo as needed, and creating a comprehensive visual guide. This guide was designed to unify the brands while allowing each to maintain its unique visual identity. A key challenge was my limited prior knowledge of the specific characteristics of Montessori education, which required extensive research. The project also included developing a brand identity for "The Reserve," a new higher-level Montessori program for grades 7-12. In addition to refining existing logos and creating a new logo and website concept for The Reserve, I developed a unified style guide system, designed simple letterhead and PowerPoint templates for each brand. I also directed an on-site photo shoot for the marketing of Inspire Center for Learning and the Creative World of Montessori.
Guide for newly updated Huffy product packaging.
Huffy Green Machine house brand packaging and brand guide.
Huffy Slider logo and secondary mark.
"Designed in Ohio, USA" mark used on product
Logos and Promotional Application - - Collegiate Entrepreneurs’ Organization: Logo design for embroidery
- Equip safety supplies: Logo design and store name for online vendor specializing in safety equipment and supplies
- Mr. Mister: Concepts and final logo for an American style burger & fries restaurant in Saudi Arabia
- Toledo Zoo: Program name and logo design along with promotional card and webstore graphics
- Hershey’s: Program name and logo design along with promotional card and webstore graphics
Logos and Promotional Application - - Dr Pepper: College Blitz program name and logo design along with promotional card and webstore graphics
Romantus Collection Logo - Logo for a line of modern, illustrative character designs
2009 GED Xcelerator Logo for The Paxen Group - The Paxen Group specializes in training programs that build academic and employability skills for youths and out-of-work adults.
2010 Wright State University Senior Show logo
2010 Wright State University Visual Arts Club logo
2004 Giuliana's Creations logo - Giuliana's Creations sold upscale party supplies
Freelance marketing group logo - Company developed promotional marketing for businesses
Logo for real estate group - Real estate investment company
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