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Freelance Designer: Graphics and Experiences
Self-Employed
Dayton, OH
May 2005 - Present (21 years 2 months)
Provide extensive design services, including presentations, promotional materials, branding systems, logos, digital illustrations, photo manipulation, and creative solutions for diverse clients.
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Creative Manager
United Wheels (Huffy Corporation)
Miamisburg, OH
Jul 2023 - Jul 2025 (2 years)
• Led the creative development and art direction for a team of 8 designers, mentoring talent and providing strategic oversight across a diverse portfolio of house, private label, and licensed brands, including Disney, Marvel, Hasbro, and Ford.
• Directed all design support for business and customers, providing product (color, material, and finish), trade show designs, in-store displays, point-of-purchase, and promotional materials, ensuring final design solutions aligned with brand strategy and client goals.
• Partnered with a range of key domestic and international clients, including Walmart, Target, and Costco, to develop creative solutions that drove substantial profits and enhanced brand value.
• Implemented a unified tracking system and workflow for over 300 annual assignments, enhancing project visibility and efficiency while balancing creative ambition with client timelines and technical constraints.
• Ensured the meticulous execution of all projects by fostering open discussion within design critiques and extensive cross-functional collaboration across Design, Sales, Marketing, and Operations.
• Represented the creative team in client meetings, participated in conferences and workshops, led design sprints, and pursued design award initiatives to strategically improve the company's visibility and reputation.
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Adjunct Professor
Sinclair College
Dayton, OH
Aug 2024 - May 2025 (9 months)
• Mentored and guided students in design foundations and processes, promoting a collaborative learning environment through personalized mentorship and innovative teaching methods within the NASAD-accredited Visual Communications degree program.
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Senior Graphic Designer - Packaging
United Wheels (Huffy Corporation)
Miamisburg, OH
Mar 2013 - Jun 2023 (10 years 3 months)
• Provided creative and project leadership for all assignments and led a co-op program, overseeing workload planning and professional development for junior talent.
• Created graphics, layouts, and illustrations for various digital platforms, including web and email campaigns, and developed materials for diverse print applications like brochures, banners, and posters.
• Championed the use of new tools by researching and implementing ESKO packaging software, which revolutionized design accuracy, efficiency, and delivery of rendered assets.
• Designed and engineered hundreds of custom die lines and created engaging, consumer-centric packaging, showcasing a meticulous approach to file setup and production readiness.
• Developed brand-unified templated layouts across diverse product platforms for licensed and non-licensed goods.
• Produced and directed external lifestyle photo shoots, significantly improving photographic quality and output, and am proficient in photo manipulation and color correction.
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Graphic Designer - International
Huffy Corporation
Centerville, OH
Feb 2012 - Mar 2013 (1 year 1 month)
• Instrumental in restructuring international product design processes and workflow, which reduced approval time, implementation efficiency, and factory lead times. Led line planning and managed assignments.
• Developed innovative product colors and graphics, packaging solutions, sales collateral, POP, and hangtags.
• Introduced new resources for model photography, directed photo shoots, and applied stunning photo manipulation visuals.
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In-house Freelance Graphic Designer
Huffy Corporation
Centerville, OH
Oct 2011 - Feb 2012 (4 months)
• Designed product catalogs, promotional materials, product graphics, POP, packaging, and branding elements.
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Brand Designer
Touchstone
Mason, OH
Dec 2010 - Aug 2011 (8 months)
• Developed designs, prototypes, brand identities, and campaigns that generated substantial profits and secured new business, managed communication from concept to implementation while fostering trusted relationships on client-facing projects.
• Partnered with the Creative Director to present brand initiatives to internal executives and clients across the U.S. and Canada.
• Researched trends, technology, and strategies to deliver engaging, forward-thinking design solutions.
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Graphic Designer
The Mazer Corporation
Dayton, OH
Nov 2007 - Dec 2008 (1 year 1 month)
• Developed K-12 educational publishing covers, page layouts, and technical art. Led a design team in creating marketing proposals and presentation materials. Interacted with vendors to develop new products and prototypes.
• Instrumental in modernizing company image and strengthening brand identity through new marketing and promotional material.
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In-house Freelance Graphic Designer
MeadWestvaco Corporation
Dayton, OH
Sep 2003 - Jul 2007 (3 years 10 months)
• Collaborated with cross-functional teams (Creative Services, Marketing, Licensing, Editorial, Pre-press) to design and produce calendars, stationery, and school products. Several designs led to a highly profitable, upscale line of special edition calendars.