Design Director, Global
New York, NY
Jul 2005 - Dec 2019 (14 years 5 months)
Established global brand design standards, educated partners on proper execution of the brand and conducted review of all internal and market facing material across all media from digital to print to environmental for 40 global markets. Strategized with regional global markets to ensure execution is locally relevant, engaging and on brand. Managed and directed internal design and production staff responsible for executing over 3000 pieces of collateral per year. Liaised with global agency partners and internal marketing to ensure creative concepts are both compelling and on brand.
• consulted and collaborated on 2016 global re-brand of the company
• created program to oversee global brand integrity and training
• executed all creative for initial branding launch of MetLife Stadium
• designed environmental branding for NY and Mexico Headquarters buildings
Senior Graphic Designer
San Diego, CA
Sep 2001 - Aug 2004 (2 years 11 months)
Designed direct mail advertising campaigns targeting over 30 industries. Helped build the Modern Postcard brand identity. Planned marketing strategy with the Marketing Director, Creative Director, Senior Web Designer and a Senior Copywriter which involved the year’s direct mail campaigns, trade shows, sales collateral and magazine advertising. Directed the work of Junior Designers.
1995 - 2004 (9 years)
Worked on a wide range of projects for my own clients and for Aquent. Including magazine layout for Saltwater Sportsman, newspaper production for Christian Science Monitor and compact disc packaging and collateral for Daring Records. Soundtrack titles include; The Opposite of Sex and Sunshine State.
Graphic Designer/Graphic Design Manager
Aug 1998 - Jan 2001 (2 years 5 months)
Designed compact disc packaging for independent musicians and music labels. Worked with clients to compliment their musical vision with the packaging. Worked on internal marketing projects to build brand awareness including trade show collateral, POP displays and magazine advertising. Supervised one Junior Designer.
Grendel's Den and various
May 1991 - Aug 1998 (7 years 3 months)
Supplementing my early freelance design years.
Petty Officer 3rd Class
Apr 1987 - Apr 1991 (4 years)