Jessica Giddle

Freelance design and brand identity consultant | 2007 - Ongoing
Ongoing parallel private practices in fine art and new media design.
Art production and sales

As a visual artist I plan, analyze and create visual solutions. As a graphic artist I am consistently refining my artistic ideas into clear brand concepts, designing in mixed craft media as well as electronic. I draw on a vast amount of project experience with corporate clients, including magazine layout, corporate reports and other enterprise publications. I understand the value of built-promotion and have experience designing and constructing promotional displays, innovative packaging, and marketing brochures for use in-store and at trade shows. With my undergraduate degree in graphic design I have studied the application of colour theory and perception, advanced typography and layout design, photographic processing/development and fashion/art history.

Portfolio Available Upon Request

Marketing Project Leader, Priority Patient Transfer Service and West Way Taxi;

As a project leader I was tasked with and successfully completed the company’s growing website and online services profile. This included overseeing production and development of all marketing collateral, such as; handouts, business cards, news paper ads, truck decals, ad placement, corporate identity manuals and contributions to the bi-monthly company newsletter. Additionally I oversaw requests for proposals and managed vendor relationships. ppts.ca

Catering and Party Planning, Good Food Catered;

My primary duties at Good Food included food preparation, food styling and visual presentation, managing event budgets and consulting with clients. Secondary duties included menu planning, coordinating wait staff and assisting with theme development. impeccabletasty.blogspot.com

Production Assistant: I was a key player in the success and smooth completion of each shoot. This includes:

Production – build and set-up, equipment and lighting, takedown, checking the functionality of the equipment – as well as location scouting, styling and creative consultation. Acted as general assistant to the entire team creative team, which included hair stylists, wardrobe, models, photographers and art directors.

Post Production – Photo Sorting, Editing, Retouching, Print Making

visual display / merchandising, contract work;

As a visual display consultant I designed functional and visually appealing display points, featuring retail trends of all price points in order to drive store sales. My primary responsibilities were to develop window displays in order to enhance the on street retail presence, as well as internal displays and other merchandising of promotional events to entice the customer to buy. This also involved using appropriate lighting for the best presentation possible, arranging hand crafted signage and coordinating the take down of displays after promotion.