Topshop - University Live Brief (Daziel & Pow)

Virtual reality can be referred to as immersive multimedia or computer-simulated reality. It
replicates an environment that simulates a physical presence in places in the real world or an imagined world, allowing the user to interact in that world.
Virtual realities artificially create sensory experiences, which can include sight, hearing, touch, and smell.
Holograms are typically a photographic recording of a light field, rather than of an image formed by a lens, and it is used to display a fully three-dimensional image of the holographed subject, which is seen without the aid of special glasses or other intermediate optics. A holographic fashion show is one part of the design that combines the physical and the digital as well as providing a rare experience that would attract customers.

Jessie Milburn
Senior Interior Designer Cottingham, United Kingdom